Remote - Senior Marketing Manager - Digital Marketing

We’re looking for talented professionals, anywhere in the United States, to join us in bringing smart money management and payment solutions to everyone’s fingertips.

At Green Dot, we are evolving to a new and permanent “Work from Anywhere” model designed to maximize the benefits of remote work, promote and enable a strong culture of performance and connectedness, and attract the best and brightest talent who align with our entrepreneurial spirit and mission.

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JOB DESCRIPTION

Summary

The Senior Digital Marketing Manager is a full-time professional who can assist with partner marketing activities for new customer acquisition amongst paid media channels that include search engine marketing/ PPC, paid social and affiliate marketing.

The ideal candidate is highly analytical, growth-focused, excited by the Fintech space, strives for data-driven results and can execute on real-time campaign optimizations.

Responsibilities

• Work closely with the digital optimizations team to identify opportunities for website A/B + multivariant testing and evaluating personalization and other strategic initiatives
• Lead and manage execution and management of paid search and social campaigns for Walmart Money Card
• Stay on top of the latest development in media and technologies to advance digital marketing capabilities
• Perform other duties as needed
• Work cross functionally with creative, legal, product marketing, and business intelligence
• Oversight of campaign builds within media platforms (Structure, Targeting Parameters, KPIs, etc.)
• Maintain budgets and analyzes campaign performance to further recommendation for optimizations
• Develop new strategies and collaborate with agency partner to lead strategies and tactics that further revenue growth and cost reduction

Requirements

• Strong communication skills and a positive attitude
• 5-7 years of experience. 2+ years of experience in B2C digital marketing, in-house, or at an agency
• Data driven individual translating metrics into action to drive business outcomes
• Experience with third party ad platforms and software (e.g., Skai, Adobe, Google and Meta marketing platforms, other social media platforms)
• Well versed in building custom and lookalike audiences across different platforms
• Proficient in Excel, Word and PowerPoint
• Performance-oriented marketer who has demonstrated success in developing, implementing, and optimizing paid social and search campaigns
• 3+ years of experience in paid social and search marketing within an eCommerce or financial services company
• Demonstrated ability to achieve deadlines and goals
• Bachelor's degree in marketing or a related field

POSITION TYPE

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Green Dot promotes diversity and provides equal opportunity for all applicants and employees. We are dedicated to building a company that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better our work (and work environment) will be for everyone. Additionally, Green Dot provides reasonable accommodations for candidates on request and respects applicants' privacy rights.