Marketing Generalist Jobs

Company Description

Take a seat on the Xplor rocketship and join us as a Marketing Manager to help people succeed across the world.

From dropping your kids off at childcare, getting something at home repaired, going to the gym or a fitness studio, to picking up your dry cleaning — our software, payments, and commerce-enabling solutions help everyday life businesses to overcome obstacles and form great relationships with their customers.

About the opportunity

Reporting to the Senior Partner Manager and Marketing Lead, you will join our Coach team, part of the Fitness & Wellbeing vertical that serves clients around the globe in key markets like the US, Canada, UK, Europe, Japan, Australia and New Zealand.  We have market-leading software products like Mariana Tek, TrueCoach, Clubware, Resamania and PerfectMind as well as Commerce Accelerating Technologies like Connect (Brandbot) and Insights (Intelli-hub) that are designed to help our clients manage and grow their business. 

As the Marketing Manager – Campaigns and Events you will play a crucial role in driving the growth and success the go-to-market plan in the ‘Coach’ segment. You will develop compelling product positioning and messaging, deliver integrated go-to-market programs driving growth, build impactful content for our marketing campaigns and events, and enable our commercial teams to execute at their best.  You will partner closely with key clients, community and influencers, as well as sales and product stakeholders across the organisation to drive measurable impact in the global fitness coaching market.

The successful candidate will have a passion for delivering compelling stories and content, enabling sales teams, and driving pipeline with targeted marketing activities in partnership with field marketing and commercial sales teams.  You will have a great track record of managing integrated product campaigns and interpreting results. 

Responsibilities include: 

• Manage the nurturing of leads, from initial contact to free trial and from free trial to conversion, using integrated marketing tools and techniques.
• Plan and execute events, including conferences, trade shows, and webinars, to generate brand awareness, foster relationships, and generate leads.
• Monitor and analyze marketing activity performance metrics, providing regular reports and recommendations to optimize lead generation efforts.
• Work closely with cross-functional teams, including sales, product, and design, to align marketing efforts and support business objectives.
• Work with the Product team to translate product functionality and benefits into compelling marketing messages for new and existing coaches
• Partner with sales and field marketing teams in developing regional customer references, testimonials and case studies for external and internal use.
• Align with Sales and regional Field Marketing teams to develop and deliver sales enablement materials that underpin campaign execution including lead generation and follow up.
• Create and implement marketing campaigns across multiple channels (digital, social media, email, etc.) to generate high-quality leads.
• Drive brainstorming sessions, providing creative input and ideas to enhance marketing campaigns and initiatives.
• Collaborate with both internal and external stakeholders to create compelling and engaging marketing collateral, including website pages, landing pages, email campaigns, blog posts, flyers and social media content.
• Support the launch process for key product launches through the local buyer campaign execution, including regional localisation of launch plans and content as required.
• Develop and execute comprehensive lead generation strategies to drive customer acquisition and revenue growth.

Qualifications

What would make me a good candidate?

• Flexibility to travel up to 15% of the time
• Extensive background in developing and executing targeted marketing campaigns focused on specific market segments. A full understanding of how to segment the market and audience relative to a specific product and identify the appropriate targets.
• Outstanding organisational and project management skills to keep multiple projects and teams on track, and knowing when to ask for help.
• Experience with, knowledge of, and passion for B2B Saas Software products.
• Ability to navigate cultures and all levels of stakeholders across multiple functions and geographies to establish buy-in for go-to-market priorities
• High energy, charismatic, innovative, and creative - with the execution skills to make it all count
• 3+ years of B2B and/or B2C marketing experience in fast growth Saas-based software companies.
• Strategic thinker with a growth mindset, a bias for action and a comfort with numbers
• Creative thinker with a keen eye for detail and design.
• Proficient in marketing automation platforms, CRM systems, and analytics tools.
• Ability to operate in a fast-moving, fast-growing, ever-changing environment
• Self-starter with the ability to navigate a complex organisation to drive projects from idea to execution fast
• Strong interpersonal skills – a blend of firmness and conviction with diplomacy and a constructive attitude
• Strong communication, story-telling, and presentation skills with the ability to tailor messaging to different audiences and different functions; ability to take complex and make it simple.
• Phenomenal at establishing relationships and maintaining tact in times of stress
• 3+ years of experience as a Marketing Manager or similar role, with a focus on lead generation.

Preferred Qualifications

• May be eligible for a discretionary bonus
• Experience in the fitness industry.
• The average base salary pay range for this position is $72,000 to $82,000
• A solid grasp of HubSpot, Asana, or a related CRM software
• Familiarity with the latest trends and innovations in lead generation and digital marketing.

Additional Information

What does it mean to work for Xplor?

Our four core values - Make life simple, Build for people, Move with purpose and Create lasting communities - are key to who we are and guide us from how we hire to how we recognise our team members.

Some Of The Perks Of Working With Us

• 12 weeks Gender Neutral Paid Parental Leave for both primary and secondary carer
• Unparalleled opportunities to learn and accelerated career development
• Access to mental health support
• A collaborative, team environment with people who truly love what they do
• Fully flexible work arrangements
• Unlimited access to Udemy for Business, 10% of your time devoted to growing you and your career, and further support to help you grow

More About Us

We’ve recently expanded our reach by merging the two software and payments powerhouses TSG and Clearent. The resulting company is Xplor Technologies serving over 82,000 businesses that processed over $27 billion in payments, operating across 158 countries in 2020.

Xplor is headquartered in the United States in Atlanta, GA, with operations across North America, Australasia, Europe, and the United Kingdom. We now have over 2,000 Xplorers, working across five “everyday life” verticals: Education, Health and Fitness, Boutique Wellness, Field Services and Personal Services.

How to apply?

To start your application with us, please submit your CV and a cover letter and we’ll be in touch as soon as we can. Please include the word "moonshot" at the top of your cover letter so that we know you really took the time to read our job ad. Your contact is Eric Fallon - Talent Acquisition Consultant.

Sheryl Sandberg once said, “If you're offered a seat on a rocket ship, don't ask what seat! Just get on.” We couldn't agree more. So, are you ready to get on board?

To learn more about us and our products, please visit www.xplortechnologies.com/au/careers.

Xplor is dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.

We promote flexible working wherever we can, so whether you prefer to be fully remote or in an office, the choice can be yours.

We are a 2022 Circle Back Initiative Employer – we commit to respond to every applicant.

More About Us

Xplor Technologies is a global platform integrating SaaS solutions, embedded payments, and Commerce Accelerating Technologies to help businesses succeed. Xplor provides enterprise-grade SaaS solutions for businesses in “everyday life” verticals: Childcare & Education; Fitness & Wellbeing, Field Services and Personal Services – and a global cloud-based payment processing platform.

Xplor Technologies serves over 78,000 customers that processed over $36 billion in payments, operating across 20 markets in 2022.

Good to know

To be considered for employment in the United States, you must be legally authorized to work in the US. Xplor does not sponsor visas, either at the time of hire or at any later time.

To learn more about us and our products, please visit www.xplortechnologies.com/us/careers.

We also invite you to check out our Candidate FAQs for more information about our recruitment process www.xplortechnologies.com/us/recruitment-faqs.

Xplor is proud to be an Equal Employment Opportunity employer. We're dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability, veteran status and age. Applications are encouraged from all sectors of the community.

All Information will be kept confidential according to EEO guidelines.

Xplor is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Xplor will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact us via [email protected].

We are a 2023 Circle Back Initiative Employer – we commit to respond to every applicant.