Marketing Generalist - Healthcare

Local Unit & Position Description

Do you enjoy working on a variety of projects that draw on all aspects of your marketing and communications skills? Are you energized by finding new ways to connect with prospective hospital customers and drive new business?

DNV Healthcare group is looking to fill the role of Marketing Generalist. This position can be located anywhere in the continental U.S.

The Marketing Generalist will play a critical role in supporting marketing and communications activities for our US healthcare service line, as well as occasionally supporting our product assurance, supply chain, and ESG service lines. Reporting to the Region Americas Marketing Manager, the Marketing Generalist will work closely with internal stakeholders to develop and execute marketing campaigns that align with the overall marketing strategy.

As a Marketing Generalist, you will bring a broad range of marketing and communications experience, including a deep understanding of both traditional and digital marketing channels. You will be responsible for producing high-quality content that effectively communicates the value of our services to our target audiences.

The ideal candidate will have a proven track record of driving business results through effective marketing campaigns, as well as exceptional communication skills in English (Spanish is a plus). This position provides an excellent opportunity for a creative marketing professional who thrives in a fast-paced, collaborative environment.

If you are a motivated self-starter who is passionate about marketing and eager to develop new skills, we encourage you to apply for this exciting opportunity.

Key Accountabilities:

• Produce on-brand, professional deliverables within established deadlines, including sales collateral, presentations, and proposals.
• Assist in developing and executing marketing campaigns and strategies to support lead generation.
• Think strategically and analytically to assess campaign performance and make data-driven decisions to improve marketing efforts.
• Plan new activities from a strategic perspective, focused on how to best connect with potential customers.
• Solve problems creatively and efficiently, identifying and addressing potential issues before they arise.
• Collaborate with the sales team to ensure consistent and high-quality deliverables that align with business objectives.
• Produce high-quality copy that is on-brand and engages the target audience.
• Manage time and workload effectively while working independently and taking ownership of projects.
• Demonstrate a fundamental understanding of graphic design principles to create visually appealing marketing materials.
• Apply knowledge of marketing principles and best practices, including digital and traditional mediums, to create effective marketing campaigns.
• Evaluate the success of previous campaigns and projects and make recommendations for future marketing activities.

Work collaboratively across multiple business areas, departments, and service lines to develop integrated marketing campaigns that support the overall business strategy.

Key Outputs:

• Demonstrate a strong understanding of marketing principles and strategies.
• Monitor and report on the effectiveness of marketing campaigns using appropriate metrics.
• Conduct market research and analyze data to identify market trends, customer needs, and competitive landscape.
• Produce reports and presentations that communicate marketing results, insights, and recommendations to stakeholders.
• Act as a brand ambassador and represent the company in a professional and positive manner.
• Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure integrated marketing strategies.
• Create high-quality and engaging marketing materials such as brochures, presentations, social media content, email campaigns, and website content.
• Stay up to date on marketing trends, best practices, and emerging technologies.
• Actively contribute to a positive and collaborative team culture.
• Develop and manage marketing budgets and timelines.
• Provide support and guidance to other team members.
• Maintain consistent branding across all marketing materials and channels.
• Take ownership of projects and proactively seek out new opportunities for growth and improvement.

Position Qualifications

What is Required

The successful candidate will have the following experience and attributes:

• Positive attitude and willingness to share ideas, learn new things, and develop professionally.
• Flexibility and adaptability, with the ability to work in a fast-paced and ever-changing environment.
• Experience with a variety of marketing tools and platforms, including Eloqua Email Campaign Manager, Tridion Website Platform, GoTo Webinar, CVENT Event Management, social media management tools, Adobe Creative Cloud, etc.
• Familiarity with data analysis and reporting tools such as Google Analytics, HubSpot, or similar tools.
• Ability to work independently and manage multiple projects simultaneously.
• In-depth knowledge of marketing principles and best practices, including digital and traditional mediums.
• Strong analytical and problem-solving skills, with the ability to think creatively and develop innovative marketing solutions.
• Travel - Occasional travel is possible (domestic/international)
• We conduct a pre-employment background check and drug screen
• Proactive and self-motivated, with a strong work ethic and the ability to work under pressure and meet deadlines.
• Proven experience in marketing or related fields.
• Strong interpersonal skills with the ability to build relationships and collaborate effectively with cross-functional teams.
• Excellent writing and editing skills with a keen eye for detail and grammar.
• Strong communication skills in English (Reading, Writing, Speaking). Fluency in Spanish not required but would be beneficial.

*Immigration-related employment benefits, for example visa sponsorship, are not available for this position*

How We Do It

We Care, We Dare, We Share

DNV is a proud equal opportunity employer committed to building an inclusive and diverse workforce. All employment is decided on the basis of qualifications, merit or business need, without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

For more information about your rights under the law, see:

https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal-poster

Read more here:

Diversity at DNV

Meet our Employees

About DNV

Careers in DNV

DNV is committed to ensuring equal employment opportunity, including providing reasonable accommodations to individuals with a disability. US applicants with a physical or mental disability who require a reasonable accommodation for any part of the application or hiring process may contact the North America Recruitment department ([email protected]). Information received relating to accommodations will be addressed confidentially.

What We Offer

• Multiple Medical and Dental benefit plans to choose from, Vision benefits
• Tuition assistance
• Consumer discounts and rewards
• Special programs Employee Assistance Program, ID theft protection, and accident and critical illness options for you and your family
• 401(k) with company match
• Employer-paid, therapist-led, virtual care services through Talkspace
• Company provided life insurance, short-term, and long-term disability benefits
• Generous paid time off (vacation, sick days, company holidays, personal days)
• Spending accounts FSA, Dependent Care, Commuter Benefits, company-seeded HSA
• Flexible work schedule with hybrid/remote opportunities
• Advancement opportunities

**Benefits vary based on position, tenure, location, and employee election**

As required by the Pay Transparency laws in Colorado, New York City, California and Washington, DNV provides a reasonable range of compensation for roles that may be hired in those locations. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. For the state of Colorado, New York City, NY, California and Washington only, the range of starting pay for this role is $50000 - $60000

Company & Business Area Description

DNV is the independent expert in assurance and risk management, operating in more than 100 countries. Through our broad experience and deep expertise we advance safety and sustainable performance, set industry benchmarks, and inspire and invent solutions.

We are one of the world s leading certification, assurance and risk management providers. Whether certifying a company s management system or products, providing training, or assessing supply chains, and digital assets, we enable customers and stakeholders to make critical decisions with confidence. We are committed to support our customers to transition and realize their long-term strategic goals sustainably, and collectively contributing to the UN Sustainable Development Goals.

Equal Opportunity Statement

DNV is an Equal Opportunity Employer and gives consideration for employment to qualified applicants without regard to gender, religion, race, national or ethnic origin, cultural background, social group, disability, sexual orientation, gender identity, marital status, age or political opinion. Diversity is fundamental to our culture and we invite you to be part of this diversity!

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