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Director, Growth Marketing & Subscription Business - Yahoo Finance
Company | Yahoo |
Address | United States |
Employment type | FULL_TIME |
Salary | |
Category | Technology, Information and Internet |
Expires | 2023-08-25 |
Posted at | 9 months ago |
Yahoo is a global media and tech company that connects people to their passions. We reach nearly 900M people around the world, bringing them closer to what they love—from finance and sports, to shopping, gaming and news—with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.
- Monitor metrics and analyze customer acquisition, upsell, and retention trends in order to make recommendations and adjust strategic plans accordingly; ideate, define and execute initiatives centered around increased user engagement and retention
- Manage budgets and resources effectively to ensure maximum return on investment, considering both customer acquisition cost and lifetime value
- Collaborate with Product teams to develop premium first-party subscription features, and Business Development for third-party deals to bring new features to market
- Guide customer acquisition and lifecycle management via pricing, positioning, and plan configurations, then lead acquisition, retention, upsell, and win-back campaigns
- Lead and manage the subscription business for Yahoo Finance by leveraging market insights to create premium offerings that deliver on Yahoo Finance’s brand promise
- Identify and prioritize growth opportunities by analyzing data, subscriber feedback, and market trends to inform decision-making and optimize performance
- Complete cost and benefit analyses for potential deals and revenue streams, and report on subscriptions business to executives while working closely with leadership to ensure that subscription efforts align with business, product, and brand strategies
- Monetization: Experience with multiple monetization models at scale including B2C, advertising/sponsorship, and B2B2C
- Growth Marketing: Proven ability to effectively partner and drive marketing activities, ideally within a fast-growing freemium-SaaS consumer business
- Analytical Ability: Excellent problem-solving and analytical skills: able to break down open-ended problems and move forward in the face of ambiguity
- Communication: Strong written and oral communication skills in order to work effectively with product, design, engineering, marketing, and cross-functional teams
- Testing & Optimization: A successful track record in utilizing test-and-learn to determine new channels for digital acquisition
- Leadership: Experience executing projects and partnering with cross-functional teams to drive high-quality results, strong executive communication, and organization skills
- MBA strongly preferred with 10+ years experience in driving subscriptions, preferably freemium SaaS, fintech, or SaaS offerings for solo-prenuers and SMBs with fewer than 10 employees. Equivalent combination of education and experience considered
- Entrepreneurial Spirit: Passion for consumer technology and retail financial services, particularly for market data and personal investing
- Technical Understanding: Past product development experience to know what it takes to build websites and cloud-based software applications
- Product Marketing: Background in creating consumer-facing products. Strong product sense with an ability to articulate pragmatic solutions that address user needs
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