Senior Manager, Growth Marketing

About Twill

Twill is a global software-enabled healthcare platform focused on improving mental and physical health. Our platform utilizes an evidence-based approach that delivers scientifically-validated programs which positively impact behavior to help manage chronic conditions alongside providing access to solutions such as telehealth, AI-powered coaching and access to therapeutics, as required, to improve peoples’ everyday lives. Twill offers two core solutions for its customers and end-users; Digital Therapeutics and Care Delivery solutions and services across the healthcare ecosystem, including enterprises, health plans, health systems, pharmaceutical manufacturers, and individuals. Today, the Twill platform is available globally in 10 languages, supports more than 10 chronic conditions, and covers more than 20 million lives.

About the Role

Twill is hiring a talented Senior Manager, Growth Marketing to assume hands-on management and execution of user acquisition strategies. You will be focused on activating and scaling marketing using DTC channels (paid & organic media) in addition to B2B2C channels through our clients (employee resource groups, member newsletters, etc).

The ideal candidate will be analytical and detail-oriented with a thorough understanding of consumer and direct response marketing best practices.

This role is open to remote candidates, with a preference for candidates based in New York.

Responsibilities:

B2B2C (50%)

• Work closely with customer experience and finance team to ensure client activation campaigns are meeting contractual obligations
• Proactively lead marketing strategies, timelines and deliverables for marketing campaigns for each client in partnership with VP, B2B2C Marketing
• Pull monthly and quarterly reporting for clients to provide insights on activation campaigns and recommend new strategies going forward. Assist with ad hoc reporting requests as needed.
• Work with brand marketing and content teams to understand upcoming marketing campaigns and find ways to incorporate them into client campaigns
• Build communications strategy for clients to get them marketing assets and make it easier for them to execute activation campaigns

DTC (50%)

• Ability to manage agency relationships by setting goals, providing media assets, and performance feedback.
• Work closely with content and brand to develop new copy and creative for different types of assets (image, gif, video, etc) for use in campaigns and testing
• Develop and execute a creative testing roadmap to improve engagement and CVR, CPA, and CAC.
• Have a pulse on performance metrics. Analyze data and funnels to understand campaign performance, optimize marketing efforts, and prepare performance analysis reports that identify areas of opportunity.
• Develop growth media strategy in partnership with the Director, Growth Marketing.
• Collaborate with cross-functional teams, including product, finance, and sales to align marketing initiatives with business revenue goals.
• Using technical tools and systems, such as analytics platforms and reporting tools, to track and report on paid marketing performance and ASO/SEO changes. Ability to understand attribution-related nuances between app and web.

Qualifications:

• Experience with Google Analytics or other web/product analytics like Mixpanel tools to monitor performance/metrics and track KPIs.
• Relevant academic background in marketing, communications, or public health.
• Experience with MMPs and a strong understanding of app and web attribution preferred.
• Ability to thrive in a fast-paced, technical, and mission-focused environment
• Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high-impact activities, and keep complex projects moving forward.
• Hands-on experience in Meta, Google Adwords, and other Ad Networks.
• Proven success in marketing and/or communications with increasing levels of responsibility.

The compensation range for this role ranges from $150 - $160K per year