Digital Operations Director Jobs

Digital Agency Operations Director (Pay per click)

Do you have a passion for paid search (SEM/PPC) and have leadership agency experience? Do you want a job where you manage multiple accounts, help hire and grow team members and an agency, and get rewarded for your achievements? Our client, PPC Force is San Diego’s fastest-growing digital agencies and we are looking for a digital leader. At PPC Force, we pride ourselves on providing career development opportunities for all our members, with a special focus on training and developing talent. The successful candidate will be friendly, passionate about being better than the competition, want to strive for success, and have a desire to question everything. An analytical mindset coupled with a creative flair is a must for this role along with the willingness to take a risk. The overall purpose of this role is to support the team’s growth in implementing the PPC strategy for a range of entities.

Summary of the role: the Digital Director is responsible for overseeing a team that manages the day-to-day administration of marketing and advertising initiatives. Taking a hands-on approach, they are instrumental in the development of our portfolio and team members.

This will be on-site at: 7480 Miramar Road Ste 210, San Diego CA 92126

Role and Responsibilities:

Client Relations:

• Keep Agency management informed of status of Client relations, including personnel changes and issues pertaining to Agency performance
• Establish continuing staff training programs that insure continued growth of staff working on Client business
• Counsel with senior level Client(s) on any potential changes
• Monitor client business daily/weekly to ensure strategy & metrics are successful
• Anticipate Client needs, keeping the agency in the position of leading rather than following
• Advise on website changes needed to optimize conversion rates
• Develop strong relationships with senior-level Client(s) responsible for development of advertising programs establishing regular communication to ensure expectations are met

Digital Account Management

Create, maintain, and optimize paid search campaigns across Google and Bing including:

• Ad Creation and Testing
• Client management & communication
• Following trends and testing new solutions
• Budget management to maximize sales
• Bid Management
• Conversion Optimization and Tracking
• Quality Score Improvements
• Reporting and ROI tracking
• Keyword Research

Agency Management/Revenue Growth

• Play a central role in the agency development and management including its strategic direction
• Research & Map new digital opportunities to offer our clients
• Participate in new clients meeting

Essential Experience:

• A strong sense of urgency and commitment to get the job done quickly and with high quality
• Experience identifying superior business building opportunities
• Analytical, forensic approach to campaign analysis, site review, and strategy building.
• Strong analytical and numerical skills – you see patterns easily
• Good written and spoken communication skills, confident to speak to people and create great relationships with people at all levels of an organization
• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• Possess a thorough understanding of the overall media environment
• Experience of managing budgets, clients and associates
• Ability to prioritize and organize workload
• Strong command of tracking and analytics
• 3+ years experience as an Account Director or Account Supervisor in an agency
• At least 7 years’ experience in the area of pay per click (PPC) on Google & Bing
• A strong account management background, including past experience managing client accounts and supervising account teams
• You are good with spreadsheets and potentially project tools (nice to have).
• Proven leadership abilities and managerial experience as a disciplined team leader. Strong coaching and mentoring skills

The responsibilities are many, various, and not limited to those written in this document

Benefits

• 401(k)
• Vision insurance
• Dental insurance
• Medical insurance

Compensation for this role will include base salary plus bonus.

https://www.ppcforce.com/about/