Director, Digital Marketing Jobs

Summary

This role is located in Aliso Viejo, CA and works a hybrid in office schedule*

The Director, Digital Marketing is a multi-disciplinary role which will manage, oversee, and implement the overall digital marketing strategy for all Metagenics Brands This individual will be responsible for growing Metagenics’ brand awareness and driving traffic across paid and organic strategies delivering enhanced engagement and market leading conversion. The Director will play a leading role in developing the digital channel strategy and customer/community engagement by blending both brand and performance marketing for the Metagenics portfolio.

This individual will be responsible for the digital data-based marketing efforts , lead generation and tracking , omni-channel campaign management, and all social media activity. The Director, Digital Marketing will grow and scale the Metagenics Digital Ecosystem which includes Health Care Practitioner resellers and recommenders, consumers, and patients throughout all business units and channels by maximizing traffic, demand, engagement, conversion, and retention. The ideal candidate will be passionate about data-driven marketing strategy, fluent in utilizing content marketing strategies to produce marketing qualified leads, and knowledgeable in site optimization to improve organic page rank.

Responsibilities

• Manage and perform competitive intelligence to identify promotional activities based on first and third party data that fit the company’s strategy and positioning
• Support omni-channel marketing campaigns by developing high-impact landing pages, producing associative ads for CPC, and defining, tracking, and reporting conversion metrics
• Direct strategies and strategically manage paid search, display, Social and affiliate campaigns across channels and ensure program specific ROI goals and sales targets are being met – reporting on process to stakeholders
• Identify insights through digital measurement and performance tools, to inform strategies
• Manage and build strong partnerships with internal relationships with commercial teams to manage communication calendar, customer feedback, and creative to support all channels.
• Test, iterate, optimize and scale our performance marketing efforts across paid social, programmatic, SEO/SEM, content syndication, and affiliate marketing to generate demand and winning conversion levers across product merchandising, pricing, placement, and promotions
• Manage team to develop and execute ongoing launches and digital content marketing strategy, including landing page optimization, lead nurturing, and reporting
• Own and continuously improve digital lead generation efforts, optimizing the marketing tech stack (Marketing Automation, Google Analytics) working with partners to improve usability, data cleanliness, and integrations.
• Design A/B testing, improving digital funnels, and increasing conversion rate
• Drive a seamless customer purchase experience through the creation and execution of a cohesive brand, category, and product story orchestrated across our digital channels and touchpoints to drive demand, consideration, engagement, purchase
• Manage external partner agency relationships and vendors to ensure work received is of high quality, on time, within budget, and meets requirements
• Build and manage social media channels (LinkedIn, Facebook, Twitter, and Instagram) including content, creative and paid media to drive demand and engagement
• Lead and drive all aspects of Digital Marketing and Ecommerce for NAM- Building brand awareness and relevancy, demand generation, boosting digital presence and social currency, social media programming, KOL/influencer management, agency oversight, content and asset creation

Reporting, Financial/budgeting

• Own the Digital Marketing Budget
• Manage ongoing efforts to refine database segmentation strategies to drive more incremental sales and make the message more relevant to each customer
• Identify insights through digital measurements and performance tools to inform strategies
• Experienced with marketing analytics and measurement evaluation being able to turn evaluation into media spend optimization
• Manage the financial planning of digital marketing across channels, reforecasting sales targets and shifting spend to drive performance while adhering to budgets and goals
• Develop and maintain reporting on all levels of data for ROI and KPI metrics

Team/Development

• Cultivate a collaborative, creative, motivating environment that values innovation and talent development
• Other projects as assigned
• Inspire and develop a high performing team working and gain buy in and partnership to achieve goals with cross functional teams

What You'll Need

• Exceptional content marketing experience from landing page creation, optimization and tracking to omni-channel campaign strategy and management
• Strong financial and analytical skills- facility with numbers and quick translation of analytics to implications to shape strategy
• A keen eye for copy and experience executing strategic storytelling is a must
• Hands on experience with a paid search management platforms and 3rd party ad serving tools a plus
• Proven track record of leading both brand and performance marketing to drive customer acquisition, retention, and engagement through digital, social, mobile, and emerging media channels
• Track record of leading the build, launch, and management of websites in partnership with internal stakeholders and external agencies
• Comfortable conducting metrics analysis, setting KPIs, and interpretation of goals and reporting on the results to senior leadership.
• Experience strategizing, designing, and executing A/B testing campaigns with the ability to manage and present report results
• 10+ years of data driven digital marketing experience, with a focus on leveraging and optimizing the full marketing technology stack, particularly CRM, ecommerce, managing large-scale, performance driven campaigns either agency or client side
• Four-year college degree in Bachelor’s degree in a related field required. MBA strongly preferred

Knowledge Of

• Marketing performance measurement and attribution modeling
• Thorough understanding of SEO principles, optimization, reporting and search analytics.
• Digital asset management, content management systems, marketing automation, and data management platforms
• Knowledge and experience in marketing analytics platforms and reporting tools, i.e., Google Analytics and user testing.

Physical Requirements/working Conditions

• Requires clear vision at 20 inches or less with or without corrective lenses
• May stoop or crouch to access files or storage
• Sits at a computer station, meeting table or work desk for more than two-thirds of each day
• Lifts up to 10 pounds regularly; lifts 25 pounds occasionally
• Stands and walks to other stations and departments throughout the day
• Hearing and speech within normal ranges and sufficient for clear communication face to face and especially via the telephone
• Exposed to noise levels typical of office environments
• Uses hands and fingers to operate computers and office equipment most of the day

Compensation

The current range for this role based out of Aliso Viejo, CA is $159,120/yr - $184,205/yr.

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

This role may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Health And Wellness

• Product discount
• Medical, dental, vision
• STD, LTD, Basic Life AD&D coverage
• Peer to peer recognition programs & more!
• 401k + employer matching
• Emergency evacuation time off
• 11 paid company holidays
• Quarterly product allowance to use towards your favorite Metagenics products!
• Annual employer HSA (Health Savings Account) funding for eligible employees who elect an HSA medical plan
• Vacation and Sick Time
• 2 Volunteer Days off per year
• 1 Floating holiday to celebrate your birthday or important religious/holiday to you
• Free mental health resources through wayForward

Learn more about how we help patient live happier and healthier lives here: https://www.metagenics.com/join-our-movement

Metagenics, and its companies are committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status with respect to recruitment, hiring, promotion and other terms and conditions of employment. Metagenics takes affirmative action in support of this policy to employ and advance in employment individuals who are minorities, women, disabled, and veterans.

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