Vans: Associate Creative Director, Digital (Vans)

Associate Creative Director, Digital Design, DTC Creative

As Associate Creative Director, Digital Design, you will lead a team of Digital Designers in creating best-in-class digital brand executions that will fuel the Vans DTC ecosystem. You are an expert in designing compelling, clear, and creative digital marketing assets such as banners, emails, and social media campaigns. You have the ability to take seasonal product stories from the Consumer Category teams and translate them into channel-right marketing assets that drive product conversion and sell-through. You also have a passion for design systems and guidelines and have the experience to create new digital design systems from scratch that can be used across multiple platforms.

You are also a people leader and have the ability to coach, mentor, and manage a team of Digital Designers. You can provide clear direction to your team and are a strong, but empathetic communicator. You are also a strong cross-function partner to marketing, comms, and regional teams and feel comfortable navigating a large, complex organization independently.

As a future-forward, creative thinker you are up to date on the latest trends and innovative technologies in digital design and beyond. You are hyper-aware of today’s digital consumer and have a passion for creating seamless, user-friendly digital experiences in every project.

Join the Vans Family

Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the creative voyagers within our company and community. For them, creativity is about the journey, not just the output. Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We have HEART – also referred to as the “Van Doren Spirit”. We are relentlessly CURIOUS about our consumers and the world around us. We are UNAPOLOGETICALLY AUTHENTIC and whole heartedly believe the most “Off the Wall” thing you can do is be yourself. We are driven by a spirit of INGENUITY. And we are passionate about local COMMUNITIES. And most of all, we are a family that has fun together.

At Vans we empower creative exploration and inspire youth culture through a commitment to inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

How You Will Make a Difference

What you will do:

• Direct a team of digital designers to deliver clear and compelling digital marketing assets that fuel the Vans DTC ecosystem
• Develop guidelines and design systems that express the Vans brand identity and clearly communicate key information to our consumers such as product features and benefits, head-to-toe styling, and brand storytelling

How you will do it:

• Constantly be looking for ways to improve processes, find efficiencies, and produce better creative results by relentlessly focusing on the end consumer
• Be adaptable, agile, and nimble
• Partner with DTC Marketing and Creative partners to deliver projects seamlessly from brief to execution
• Bring new ideas and outside-the-box thinking to the work

What success looks like:

• Coach, mentor, and develop of growing team of digital designers
• Be a consistent cross-functional partner to all teams
• Deliver conversion-driving marketing assets and digital creative season over season
• Create a strong team culture within DTC Marketing and Creative

Free To Be, Inclusion & Diversity

As a mission-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills For Success

Years of Related Professional Experience: 7-10 years

Educational Position Requirements:

A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

What we expect you already know:

• Expert experience creating digital marketing assets for major brands including emails, banners, and social media assets
• Experience working for or being in-house at a major brand
• Ability to present concepts and designs to senior leadership in Creative and Marketing
• Expert experience with digital design tools such as Adobe CS, Figma, Sketch, and/or other industry standard digital design tools
• Experience with product photography and art direction
• A strong understanding of the digital user journey across all relevant platforms
• Ability to manage and direct a team of digital designers
• Experience creating digital brand guidelines and design systems for major brands

What we will teach you:

• Vans DTC ecosystem and best-practices
• Vans brand ethos and principles

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.

What’s In It For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

We just have one question. Are you in?

Pay Range:

$112,320.00 USD - $168,480.00 USD annually

Incentive Potential:

This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation:

You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our pay ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.