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Senior Manager, Marketing Lead
Company | Coach |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Retail Apparel and Fashion,Manufacturing,Retail |
Expires | 2023-09-19 |
Posted at | 8 months ago |
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
- Leverage customer, product, and site performance data to enhance the customer experience and strategic direction and identify opportunities for growth and optimization
- Oversee the long-term growth strategy for Coach's Digital marketplace business, ensuring alignment with the overall North America, eCommerce, and Digital Media Strategy
- Own and maintain strong relationships with external agency and account partners
- Collaborate with brand marketing and creative teams both in-house and with partner agencies to develop content that best represents Coach brand, promotes key initiatives, drives top-line sales, and engages in key beta test opportunities
- Manage critical aspects of the online platform business including site merchandising, content development, and website performance to ensure clear and consistent brand message as well as a seamless customer journey and user experience
- Develop and manage the media investment strategy and budget for digital business, ensuring efficient use of resources to drive acquisition
- Stay up-to-date with industry trends, and best practices, and research new technologies to constantly improve site performance
- Oversee the creation and maintenance of a Brand Store to site to ensure consistency with overarching brand positioning and messaging
- Bachelor’s degree in Business Administration, Marketing, or a related field preferred
- Excellent written and oral communication and interpersonal skills
- Strong ability to develop and execute strategic business plans, and ability to present to and influence leadership across multiple business units
- Strong project management skills with the ability to manage several projects with minimal oversight, while managing the priorities of the team
- Excellent analytical skills, with the ability to analyze data to drive insights and decision-making
- Strong understanding of Digital Marketplaces (e.g. Amazon, Poshmark, Ebay, etc.)
- Creative mindset with the ability to recommend innovative approaches to business initiatives and operational challenges
- 6+ years of professional experience, preferably in eCommerce, Digital Marketing, or multichannel retail management
- Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
- Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
- Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
- Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
- Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
- Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
- Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
- Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
- Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
- Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
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