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Senior Manager, Marketing Jobs
Company | L'Oréal |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Personal Care Product Manufacturing,Manufacturing |
Expires | 2023-09-14 |
Posted at | 8 months ago |
Title: Senior Manager, SkinCeuticals Flagship Business Development Marketing, SkinCeuticals US
- Develop and implement a long-term growth and promotional strategy through marketing, digital, media, .com, PR, social media, and event planning
- Develop and implement a 360-marketing strategy to build, launch, and sustain the Flagship program.
- Spearhead all aspects of SkinCeuticals B2B loyalty program strategy
- Launch and maintain localized ecommerce and digital strategies to build awareness, and drive sales for top accounts.
- National and regional new patient acquisition campaigns for Flagships.
- Develop exclusive Flagship marketing plans for new product launches and animations
- Create new product strategies, including positioning, advertising, and merchandising
- Create sales driving marketing assets exclusive to the Flagship partners
- Collaborate with involved parties to manage LDB.com, Pro Results, and B2B digital marketing levers: paid media, social, CRM, Trade Ads, etc.
- Collaborate with cross-functional teams including education/training, brand marketing, digital, eCommerce, social media, and sales to develop an exclusive Flagship plan
- Collaborate with cross-functional and corporate (i.e., CMI, CRM) teams to develop digital content properly catered to the SkinCeuticals professional partners
- Optimize & augment Flagship account presence, design, consumer insights, and business plan to grow as a service led retail environment
- Develop Flagship retail strategy, planogram, and merchandising materials, in line with the overall brand vision.
- In partnership with Director, responsible for sales forecasting and promotional strategy both online and offline for all Flagships
- In partnership with Director, evaluate Flagship business launch & growth through the analysis of sales patterns and treatment purchases
- In partnership with Director, manage A&P/CAPEX budget and P&L for Flagship program
- Collaborate closely with marketing team, business development team and field sales leadership team
- Collaborate and build relationships with Flagship doctors and support staff
- Entrepreneurial, self-starter
- Ability to work independently and handle multiple projects simultaneously
- Strong appreciation of skincare métier and technology
- People-oriented, strong collaborator and manager
- Excellent written and verbal communication skills
- Results-oriented team player
- Excellent organizational skills and attention to detail
- 5-7 years experience
- Strong work ethic
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Access to Mental Health & Wellness Programs
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
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