Amazon (Marketplace) Channel Manager

Position: Marketplace Channel Manager

Company: eCommerce Agency

Job Type: Full-time / Direct-hire

Location: Fully Remote

The Marketplace Channel Manager leads the engagement and the day-to-day business strategy with Amazon and other marketplace internet retailers on behalf of our brand clients. This person is responsible for creating and implementing strategic and profitable growth plans for each internet retailer, in collaboration with the Brand Management, Merchandising, Creative and Operations Teams. The longer-term Amazon objective is to scale out our dedicated resources and build an Amazon Division within the company. The Marketplace Channel Manager will lead this initiative as the business justifies the incremental investment.

Duties & Responsibilities

Create an Amazon business plan on behalf of each brand client designed to maximize online growth:

• Acquire in-depth knowledge of the objectives of each brand client to ensure alignment with Amazon strategy.
• In collaboration with Amazon Content Manager, develop a plan to optimize the merchandising and creative activities, including Brand Stores and A+ Content.
• Present and implement the most appropriate distribution model (1P, 3P, Hybrid)
• Facilitate account set-up and brand onboarding.
• Manage paid marketing on Amazon’s Platform (AMS, Promotions)

Create a business strategy for other marketplace internet retailers to maximize online growth and exposure:

• Exhibit in-depth knowledge of the objectives of each brand and retailer.
• Lead onboarding of new brands, program negotiations, and quote requests for each retailer
• Develop a plan to elevate the merchandising, creative, and marketing activities for each retailer.
• Forecast, plan, and achieve sales targets for each retailer.

Drive the implementation and management of brand strategies in conjunction with the internal team:

• Negotiate and calendar marketing activities that are in alignment with brand and retailer strategies.
• Organize, manage and follow-up on the execution of all necessary tasks.
• Leverage cross-functional teams to execute strategic plans.
• Plan, curate, and manage brand assortments for each internet retailer and adjust assortment strategy as needed.
• Ensure all relevant internal and external tools are maintained

Manage & cultivate the day-to-day relationship between each brand client and retail partner:

• Facilitate and lead strategic meetings between brand clients and internet retailer partners.
• Analyze and manage return metrics, taking steps to mitigate any issues.
• Assist in ad hoc requests including escalated customer service, operations, and transactional issues.
• Travel to key internet retailer accounts 1-2x annually

Collaborate with the Brand Managers, and Merchandising & Creative teams to manage brand initiatives:

• Give retailer feedback in response to brand client requests facilitated by our Brand Management Team
• Collaborate with Merchandising and Brand Management on IMAP management.
• Partner with Creative team on execution of content initiatives including SEO optimization.
• Oversee large merchandising project queue and prioritization based on business needs.
• Work with merchandising partners to identify process opportunities to continually improve efficiency and effectiveness.
• Execute complex pricing programs and updates, ensuring accuracy and timeliness of implementation, leveraging cross functional teams as needed.
• Create retailer account update slides and participate in brand partner planning meetings.

Leverage reporting tools:

• Conduct/attend meetings to discuss findings and develop improvement initiatives with brand clients and/or retail partners.
• Analyze promotion performance and pricing strategy to inform recommendations to brand clients.
• Utilize various retailer reporting tools to interpret, analyze, communicate, and optimize metrics and KPIs to stakeholders.

Attend relevant trade shows, brand partner meetings & internet retailer meetings:

• Provide follow-up meeting recaps and execution details of discussed plans.
• Schedule meetings, prepare agendas, and lead meetings.

Skills, Qualifications & Experience

• Phenomenal organization, task management and follow-up skills
• Intermediate retail math skills and solid grasp of retailing terminology and concepts
• Healthy balance between being analytical and creative.
• Thrives in a fast-paced, entrepreneurial culture, and is comfortable in an occasionally ambiguous/start-up environment.
• 5+ years in an Ecommerce Buying or Merchandising role
• Extremely high sense of urgency and natural desire to serve our brand clients and retail partners.
• Direct Amazon and Amazon agency experience required
• Bachelor’s Degree in a related field
• Home Furnishings Experience is a Plus
• Strong communication, presentation skills, including strength in conducting group meetings
• Amazon Specific Skillset: Vendor Central & Seller Central, Promotional Experience Required, Advertising Expertise Preferred (Sponsored, Headline, Display), Operational/Reporting Capability Understanding within Vendor & Seller Central, A+ Content, Merchandising, SEO (Features/Bullets)