Manager, Amazon Media, Luxe

Job Title:  Manager, Amazon Media – LUXE Digital Accelerator

Division: Luxury Products Division

Location:  NY, 10 Hudson Yards, New York, NY 10001

Reports To: Senior Manager, Amazon Media – LUXE Digital Accelerator

 

Who We Are

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 14 highly aspirational and multi-expert luxury such as Lancôme, Yves Saint Laurent, Giorgio Armani, KIEHL’S, URBAN DECAY, IT COSMETICS and YOUTH TO THE PEOPLE as well as lifestyle and couture brands such as RALPH LAUREN, MAISSON MARGIELA, AZZARO, VALENTINO, PRADA, VIKTOR & ROLF AND MUGLER.

 What You Will Do

The Amazon Media Manager leads the Amazon Search and Display (DSP) activation strategy, implementation, optimization, and reporting, to help accelerate LUXE sales and business growth on Amazon. Responsibilities include budget and media planning based on brand objectives, business plan / sales targets, data-driven targeting tactics that accelerate revenue and brand growth. Specifically, this role is hands-on-keyboard for campaign execution, optimization, daily budget pacing and bidding, using Amazon's Advertising platforms (AMS, DSP) and third-party tools (i.e. Skai).

As a dedicated Amazon Media lead for select LUXE Brand(s), this role is well integrated and will closely collaborate with the Amazon Retail and Brand teams, therefore has accountability to the team’s sales targets as well.

Job Duties And Accountabilities

• Attention to detail: ensures quality and flawless execution in campaign setup and management.
• Develop and implement consumer-centric targeting strategies from start to finish i.e. keyword mining, category and competitive analyses, 1P and 2P audience strategies, keyword and negative targeting etc.
• Entrepreneurial spirit: demonstrates ownership of their goals and responsibilities and treats the business like their own.
• Work with Amazon Advertising account team to continually evaluate and capitalize on opportunities that improve performance and spend efficiency. Potentially test new beta opportunities and deepen reporting insights.
• Team work/collaboration: a team player and can work collaboratively with counterparts and across the division.
• Manage the spend pacing, daily budget, bidding, dynamic settings (i.e. dayparting, placement adjustments etc.) and reallocation between ads to maximize the investment impact
• Own the Amazon Media budget and investment strategy, in support of brand objectives, sales goals and business opportunities. Manage monthly pacing, spend reconciliation and other related financials
• Stay abreast with beauty market, category performance, competitors, and keyword trends
• Build and execute display, video, and sponsored ads that effectively recruit, engage, retain brand shoppers, and expose targeting insights and opportunities. All search and DSP campaigns are managed hands-on-keyboard via the Amazon Advertising portals or third-party tools i.e. Skai
• Innovates and agility: treats things with a sense of urgency, can bring creative ideas to the table.
• Maintain performance data for topline updates, routine reporting, and multi-variate analyses for swift optimizations
• Data driven: has advanced excel skills to efficiently and accurately report and use data to drive and support media strategy
• Present media investment and performance monthly to brand leadership and advise teams on creative opportunities (i.e. learnings from A/B test learnings) or content optimization

Key Challenges, Issues and Complexity 

This individual is creative, analytical and has strong communication skills. This person will manage Amazon media for their portfolio of brands while also collaborating with the team to support a rapidly growing business. This role will require a demonstrated ability to develop consumer and category knowledge and to act on the insights in collaboration with internal brand & cross functional partners. It requires continuous interaction within a matrixed business structure (Marketing, CDMO, Finance) to coordinate work and deliver objectives.

The individual must possess the ability to pivot quickly as this function is in constant evolution and the landscape is changing by the minute. This person must embody the L’Oréal values of ‘test and learn’ and ‘fail fast’ to learn the dynamics of what makes the Amazon business unique.

This individual is excited to dig into the data and identify learnings and insights that will help the greater division and its brands identify risks and opportunities while developing strong cross functional relationships.

This individual has strong time management and prioritization skills, with the ability to juggle multiple priorities and meet deadlines in a fast-paced, often-changing environment. This individual is also a proactive problem-solver, with the ability to quickly generate alternate solutions/ideas.

Required Qualifications

What We Are Looking For:

• Bachelors degree
• 3-5 year of managing Amazon Advertising search campaigns
• Experience in Ecommerce, Sales Planning, Finance, Analytics or similar function a plus
• Strong experience with Media Tools such as Amazon’s DSP and Skai, hands on keyboard running search is ideal
• Advanced in Excel, data analysis and visual modeling
• Experience analyzing performance data and summarizing / communicating findings via reports and presentations
• 3-5 years in a strategy or analytics-focused role, setting up and managing media campaigns

Preferred Qualifications

• Must demonstrate solid experience in pulling, mining, and synthesizing data into stories
• Highly organized with proven multi-tasking ability
• Must be skilled at executing within tight timeframes with attention to detail and accuracy
• Must demonstrate strong analytical, critical thinking, and problem-solving skills
• Proactive and results oriented thinker who would flourish in an entrepreneurial environment where new ideas are championed

What’s In It For You

• Access to Mental Health & Wellness Programs
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Salary Range: $98,200-$137,500
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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