Account Executive, Costa B2B

The role of the Account Executive is to have regional account management responsibility with the aim of growing distribution and sales, and successfully deploying new Costa initiatives in new or existing accounts. This person will represent Costa at site level for all installs and activations. You will be accountable for winning the hearts and minds of the customer team and by doing so, ensures that the consumer sees Costa platforms in their best possible light. The Account Executive uses data to help identify and resolve issues and celebrate successes. They work closely with marketing to perfect the way that Costa opens the Business-to-Business propositions in the USA

In this role you will:

• Ensure performance reports are created, distributed and customers are motivated to act on them
• Own the Coffee Champion program for all sites – interacting with the Costa trained teams in sites via digital media
• Lead the customer execution of the Costa marketing activity programs, operational excellence (Audit) and reward and recognition
• Work with the Ops team to design world class training at site level
• Support in creating, planning and executing launch activities, promotions and point of sale activities
• Lead activations of all B2B propositions in order to drive consumer trial and repeat

Breakdown of Areas of Responsibility:

Activations:

• Plan and review activities, with the Marketing team and with customers to increase the effectiveness of our launches
• Work with the sales team to create CPD driving activity that are executed by the customer with Costa support

Business Support Functions:

• Work with support functions to engage partners in remedial initiatives (solutions)
• Liaison with internal/external operations teams to drive operational standards (identify poor performers & course correct)
• Run and share Business Performance and Analytics reporting (periodical KPI reports to Partners, Performance Scorecards, Data Analysis)

Implement Promotional Activity & Launch Support:

• Work with internal teams (Operations and Marketing) and Partner operational teams to ensure promotional and incentive activity is effectively implemented and support national launches

Machine Moves:

• Work with BDM team and partners to agree and implement the best possible in store locations for machines
• Work with Installations to manage retailer changes and new installs

Track Performance of New Sites:

• Work with Marketing to perfect the POS by channel
• Ensure that installations are in correct in store locations and launched with correct POS package

Prospect New Accounts:

• Works with Sales team to identify new opportunities within the channel.
• Works with marketing to create cut through marketing communications to set up sales meeting with prospects

Data Analysis:

• Provision of information from the data available to help the team with the sales process within Customers and head office meetings

Qualifications & Requirements:

• Understanding of Coffee to Go business
• Excel and powerpoint skills
• Eager and excited to launch a new business in the US
• Bachelor's Degree
• Selling & communication skills

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.