Marketing Strategy Associate Jobs

Disney Signature Experiences is a collection of premium, award-winning travel brands within The Walt Disney Company including: Disney Cruise Line, operating 4 cruise ships with 3 additional ships under construction; Disney Vacation Club, a vacation ownership program; Aulani, a Disney Resort & Spa in Ko Olina, Hawaii; Adventures by Disney and National Geographic Expeditions, guided tour travel experiences; and Golden Oak, a luxury community located at Walt Disney World Resort in Orlando.

The Marketing Strategy Associate position will help develop priority marketing programs to achieve business goals for the Aulani, a Disney Resort & Spa, and Disney Vacation Club Rental businesses, inclusive of the existing portfolio of resorts and future developments. You will guide communication planning rooted in consumer insights, exhibit sound creative judgment and drive go-to-market innovation in assigned programs. You will support short-term and long-term strategies and campaigns to drive demand, room nights and occupancy goals, and will coordinate campaigns in close partnership with Walt Disney World and Disneyland Marketing Strategy teams. To achieve these goals, you will partner with Marketing and Sales partners including Pricing, Sales, Revenue Management, Customer Engagement, Consumer Insights, Public Relations, Creative, Digital, Promotions, Finance, Public Affairs, and Legal, plus maintain integration points with Operations.

You will report to the Senior Manager, Marketing & Sales Strategy

Responsibilities/You Will

• Support marketing activities, in partnership with sales, in-house creative agency, public relations, promotions, broadcast, media, and digital teams, to achieve seamless execution of marketing communication plans
• Provide overall creative feedback on marketing tactics and programs
• Analyze data to identify marketing strategies, conclusions and business opportunities
• Support brand growth through communication planning, channel strategies and brand management
• Maintain a high-level understanding of marketing trends in the Travel & Leisure and Travel Trade Sales space
• Develop and deliver presentations for partners and senior management
• Achieve annual results by working with management to develop and support marketing and sales programs that incorporate strategic planning, critical thinking, analytics and innovation
• Use consumer insights and research to provide relevant input to partners across the entire marketing organization
• Share updates with leadership to ensure all programs and plans have buy-off by leaders and stakeholders
• Help develop integrated marketing and sales communication by working with cross-functional teams

Basic Qualifications/You Will Have

• Experience developing positive relationships in and out of marketing and work with diverse teams in an inclusive environment.
• Experience managing a high-volume, portfolio of tactical programs, marketing and sales strategies, details, and budgets
• Preferred 3+ years of consumer or travel trade marketing experience
• Technical Marketing skills to inspire and lead strategic input to foster creative communication planning
• Goal orientation with ability to react quickly to changing business needs, remaining forward-thinking and flexible
• Experience using PowerPoint, Word, and Excel
• Required travel on occasion as needed
• Experience framing up a verbal or written POV to influence leaders, partners and peers
• Demonstrated analytical skills to analyze performance of marketing tactics and business results

Preferred Qualifications

• Previous work experience in Marketing Strategy, Travel Trade Sales, Consumer Package Goods Brand Management, Advertising Account Management, Business/Program Management

Required Education

• Bachelor's Degree in Marketing, Business, Communications or Equivalent

Additional Information

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

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