Manager, Sports Partnership Marketing

Journey with us! Great vacations begin with great employees! Combine your experience and sense of adventure by joining our exciting team of employees in Miami, FL. Royal Caribbean Cruises Ltd. is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.
This role will work onsite at our offices in Miami, FL
Position Summary
The Manager, Sports Partnership Marketing is responsible for translating our highly visible partnership with a premiere sports organization into opportunities that drive brand awareness, brand attribution, social followers, conversion, brand loyalty, and love within the South Florida community. This role is the storyteller for this relationship. They will craft the strategy for how these two brands – the team brand and the vacation brand – exist in a natural synergy that drives consumer interest and excitement for Royal Caribbean vacations on a local, national, and even global level. Key to this role is relationship management, with the main contacts at the partner team, but also within the walls of the company, motivating and leveraging other Royal Caribbean teams to achieve the full goals of the partnership. The ideal candidate has three key qualities: a people person with strong relationship finesse; a marketer with a proven record in sports marketing strategies; and a pro-active self-starter looking to take the reins on this partnership to maximize and uncover opportunities.
Essential Duties And Responsibilities

• Devise a partnership social calendar, in collaboration with social media teams on both sides, consisting of partnership milestone moments, team coverage, behind-the-scenes access, influencer strategy and giveaways that complement the overall Royal Caribbean social content calendar as well as the partner team’s social strategy
• Strategize, develop and execute Royal Caribbean’s sports partnership plan in collaboration with key marketing teams and external vendors to ensure timely and effective delivery of all marketing assets for digital, print, in-stadium and streaming advertising
• Plan and manage annual budget to support all aspects of the partnership plan
• Strategize and develop full thematic storyline, look and feel for each annual season and ensure messaging and visual themes are pulled through every partnership deliverable, event and asset
• Manage season-long ticket and suite allotments across internal teams to ensure usage meets legal requirements while furthering marketing goals and other interests of the company
• Devise, coordinate and execute impactful player appearance opportunities that can be leveraged into social and digital content moments
• Devise and execute annual, season-long sweepstakes campaigns to increase brand awareness, social following and lead generation
• Devise messages, moments and events to further visibility and purpose of the partnership for employees and members of the local South Florida community
• Align, service, and maintain day-to-day relationship with key contacts at our partner team to further relationship with ongoing collaboration, clarity and mutual goal-setting
• Ensure adherence to all legal requirements for social media and in person giveaways, activations and sweepstakes in collaboration with legal team; ensure full legal compliance in all markets and engage third party sweepstakes vendors where necessary
• Design partnership measurement plan and regularly analyze metrics to understand the impact of the partnership in furthering defined brand goals and objectives
• Ensure Royal Caribbean maintains relevance and authenticity in the local, national and global sports community; provide intel on major trends within the community and advise internal collaboration teams (social, creative, brand) on best-in-class event advertising, activations and sweepstakes
• Conceptualize and coordinate production and staffing for season-long stadium fan zone activations, in-game activations, and other on-site fan interactions that are in the spirit of the brand, to increase brand awareness, lead generation and community presence

Education, Experience, Knowledge & Skills

• Proven relationship management finesse; positive, authentic and transparent personality; exudes professionalism
• Experience creating and managing timelines; rarely if ever misses a deadline
• Able to think strategically, creatively, innovatively
• Excellent communication skills; communicates clearly and firmly
• 6+ years’ experience in advertising or marketing
• Experience giving direction, coordinating workflow, conveying feedback, and driving key decisions between marketing teams and external partner teams
• Well versed in sports activations channels including digital, social media, broadcast/streaming, stadium and field signage, and in-person activations
• Bachelor’s degree in Marketing, Advertising, Business or related field experience.
• Operates proactively and thinks independently
• Strong understanding of consumer insights, fan base, and sports culture
• Highly organized and detail oriented
• Self-starter with ability to maintain poise when dealing with ambiguity
• Relevant sports partnership experience a must

Key Relationships

• Department leads and channel owners at our partnership sports organization
• Legal
• Internal marketing team leaders and channel owners
• Marketing creative teams and external creative partners

Financial Responsibilities

• Responsible for planning annual budget to support all aspects of the annual partnership

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!
It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.