Marketing Strategy Mgr (Di)

Disney Institute is the professional development and organizational advisory arm of The Walt Disney Company. Rooted in business insights and Disney best practices, we deliver unique opportunities for growth and development for individual professionals to entire business and corporations. As a member of the marketing strategy team, this nimble role will support a growing variety of existing in-person learning programs, identification, and nurturing of advisory clients through Account Based Marketing strategy, and overall annual Disney institute brand strategy to drive credibility in the professional marketplace.

The Marketing Strategy Manager will support Disney Institute and sit in Celebration, FL. They will work closely with the sales, content, and operations teams to ensure timely and relatable messaging, content and evolving product offerings that remain relevant to marketplace needs. This position reports to the Sr. Manager, Marketing Strategy.

This role will function in both the B2C and B2B space, and equally as important is looking to the future of professional learning and development as inspired by the evolving “work experience”.

The role will have an ongoing focus on marketing strategy plans, tactical implementation and measuring effectiveness against growing awareness and revenue goals, lead measurement and nurturing through tools such as Salesforce. The Manager will continue to identify and activate both internal company partners who can influence C-Suite and senior executive level prospects, along with Disney synergy opportunities that align to communicate Disney Institute offerings.

You Will/Responsibilities:

• Evaluate campaign creative with insightful feedback and monitor performance.
• Develop after action reviews to present campaign results and findings.
• Develop Disney Institute’s thorough B2B Accounts Based Marketing strategy, targeting a unique C-Suite and senior executive target audience.
• Champion development of flexible and integrated marketing communication plans by leading cross-discipline teams.
• Use consumer insights, industry trends, research, and data to provide creative and strategic input to partners across the business and organization.
• Drive annual business results by developing distinctive service positioning and go-to-market campaigns that incorporate strategic planning, analytics, and creativity.
• Manage budget through AOP planning inputs and monthly forecast updates.
• Give presentations for varying levels of leadership including Executive.
• Other duties as needed.
• Serve as the day-to-day liaison with sales, programming, and operations partners to help assess and recommend applicable marketing support to achieve quarterly and annual revenue goals.
• Lead input for paid media planning and campaign development and evaluate quarterly performance to adjust and test new channels for B2B audience.
• Remain current in the understanding of new media landscape, trends in professional development, evolving workplace needs and behaviors, and executive management of evolving employee experience.

You will have/Basic Qualifications:

• Passion for being a steward of inclusivity and diversity through all phases of work
• Knowledge of social media platforms, digital marketing, and search engine optimization tactics.
• Experience working with digital platforms and strategy including web, CRM and content, ecommerce.
• Demonstrated understanding and ability to analyze market trends and formulate objectives and strategies leveraging consumer needs to drive market proven revenue growth.
• 5+ years in previous business-to-business and business-to-consumer marketing strategy roles.
• Proven ability to build and maintain a variety of strategic relationships, and experience partnering with a sales organization to achieve common goals.
• Strong storytelling skills through written and in-person communication supporting experience presenting influential points of view to leadership and partners.
• Ability to prioritize work and handle high volume of projects.

Preferred Qualifications:

• Understanding of the process to interpret consumer insights and data and turn into actionable business opportunities.
• Ability to drive impact in both B2C and B2B capacity.
• Strong business acumen and experience with forecast planning and budget reconciliation.
• Previous/recent work experience in Brand or Consumer Marketing, Marketing Strategy, Digital Marketing, Consumer Packaged Goods Marketing, or Advertising Account Management
• Knowledge of The Walt Disney Company and existing partnerships across different lines of business.
• Management of lead nurture strategy and measurement of impact.

Required Education:

Bachelor’s degree (marketing, communications, business or related field) or equivalent experience.

Preferred Education:

MBA or Master’s degree in Marketing

Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits