Digital Marketing Manager - Youtube Strategy

Chewy is seeking a highly motivated, goal-oriented, creative, and analytical Digital Marketing Manager - YouTube Strategy to join our Social & Programmatic team and support our digital marketing efforts.

The primary focus of this role is to lead the overall YouTube and YouTube Shorts strategy at Chewy and partner closely with the Trading Manager who will execute in-platform. This marketing leader will leverage digital marketing leadership to develop and own the strategy, GTM approach, and channel roadmap for YouTube. This marketing leader will also develop and own creative strategy and best practices, tactical mix by funnel phase, incrementality testing, and assisting the Trading Manager with reporting needed to monitor performance vs. objectives.

This role will need to partner with other marketing functions across the Marketing organization such as brand marketing, healthcare marketing, integrated marketing, creative, and analytics as well as external marketing vendors to maximize the impact of YouTube on Performance Marketing objectives and the Chewy business overall. The mindset that will succeed on this team is one that maniacally focuses on the most granular elements of digital ad performance, such as creative response, proper investment allocation across funnel phases, ad format optimization, and audience segment/demographic performance on YouTube. The ideal candidate is relentless, data-driven, creative, and thrives in a fast-paced environment. This role sits within our high-performing, metrics-driven Performance Marketing team that works collaboratively on strategies to drive new customer acquisition and new to Rx acquisition. We are looking for someone who is equally passionate about marketing technology, data analysis, platform function, audience segmentation, and creative strategy to drive business results.

What You’ll Do

• Own the YouTube creative strategy across funnel phases
• Analyze campaign performance, creative performance, identify trends, and proactively recommend opportunities for performance improvement at a weekly and monthly cadence
• Lead the overall large-scale YouTube and YouTube Shorts strategy, GTM approach, and channel roadmap
• Lead strategy of structured YouTube tests around creatives, funnel phase mix, and overall channel effectiveness
• Collaborate with other marketing functions across the Marketing organization such as brand marketing, healthcare marketing, integrated marketing, creative, and analytics as well as external marketing vendors to maximize the impact of YouTube on Performance Marketing objectives
• In partnership with Trading (platform execution) Manager, work with ad platform vendors to drive campaign performance and ensure campaigns are leveraging the latest ad technology
• Juggle multiple projects and prioritize time while working in a dynamic, fast-paced, and growing organization without structured processes in place
• Blend creativity and analytical skills with a strong results-oriented, metrics-driven approach to problem solving and campaign management

What You’ll Need

• Bachelor's degree in business, statistics, economics, mathematics, finance or related field
• Strong attention to detail is required
• Demonstrated channel and team leadership experience, with ownership of channel objectives and roadmap
• Strong verbal and written communication skills is required
• Demonstrated cross-team collaboration experience
• Experience in the Google Ads platform (this role won’t be executing in Google Ads, but should understand the platform and know how to operate within it)
• Intermediate Excel skills required (vlookups, pivot tables)
• A go-getting attitude who is passionate about driving business results and working in a fast-paced environment
• 4+ years of experience in large-scale digital video strategy, ideally YouTube
• Ability to deeply analyze data and tell a story in weekly campaign performance reporting and monthly creative performance reporting
• Ability to thrive in gray area and independently chart a course for execution

Strong Bonus

• Deep understanding of YouTube ad products, and which to use across different funnel phases
• Experience with large-scale geo-tests to prove channel incrementality
• Deep understanding of YouTube creative best practices across funnel phases

Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].

If you have a question regarding your application, please contact [email protected].

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