Social Marketing & Influence Professional

640792BR

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

IBM is in search of a Creative Social Strategist to oversee the building and evolution of @IBM presence across all social platforms. Inclusive of product, culture, and business priorities.

As part of the Global Social team you are responsible for translating our brand story across the @IBM social channels- adapting per platform, audience, internal priorities, and culture.

In this position you will play two key roles- building informed (by business, research, and culture) net new creative social strategies in partnership with teammates and driving through to execution and measurement; AND helping to manage creative agency resources- from brief to project management to execution.

Job Responsibilities Include

Social Strategy:

• You have a keen understanding of how to connect business priorities to culture through intentional social storytelling.
• Build relationships with key platform partners to remain up-to-date and a point person for social in the broader org.
• Develop and implement social media strategies that align with the organization’s marketing and communications objectives. This involves understanding key platform strengths, researching audience, building a strategy, pitch, and supporting tactics.
• Stay up to date on social media trends and best practices across all key platforms (LinkedIn, Twitter, Instagram, TikTok) . Knowledgeable about emerging platforms (TikTok and beyond) and tools in order to provide feedback and adapt content while building tactical plans.
• Manage internal stakeholders invested in campaign specific plans
• Monitor and measure social media performance. Analyze data and use it to optimize social media strategy over time.

Creative Resource Management

• Provide confident feedback on creative, copy, and social strategy to internal creative resources and agency.
• Play ownership role in managing creative resources during pivotal marquis brand moments- from briefing, project management, creative feedback, stakeholder management, and execution.

Required Technical and Professional Expertise

• 6+ years of relevant experience in social media, either in house or at an agency.
• Experience managing global cross-discipline stakeholders
• Outstanding communication and organizational skills.
• Experience working with creative agency & creative resources.
• Experience building compelling social and marketing strategies.
• Experience as a project manager, and owning/executing a strategic project from start to finish.
• Deep knowledge of social media landscape from a brand POV and ability to advise accordingly .

Preferred Technical And Professional Expertise

• Proficiency with social media management and analytics tools. Knowledge of Sprinklr and Khoros is a plus.
• Working knowledge of project management tools such as Slack, Trello, Airtable and Box.

About Business Unit

IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

This job requires you to provide your COVID-19 vaccination status where legally permissible.

Your Life @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location Statement

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences
• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

This position is eligible for participation in an IBM Sales Incentive plan. Actual incentive opportunity will be based on performance and the eligible Target Incentive, as addressed in the applicable plan, all of which is subject to change. The compensation range listed for this position is the IBM Reference Salary that is used when you are not actively participating in a sales plan. Your actual base pay plus incentive opportunity will be determined by the Incentive Plan assigned to you.

We consider qualified applicants with criminal histories, consistent with applicable law.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

Being You @ IBM

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.