Social Media Marketing Manager - Remote

Lifepoint Health has an opportunity for a Social Media Marketing Manager - Remote. The Social Media and Marketing Manager leads Lifepoint’s social media strategy across acute hospital pages and other priority business lines. This role will have the opportunity to manage a variety of social media and marketing initiatives, and will develop content for channels including, but not limited to Facebook, LinkedIn and Twitter. The Manager will work in a highly collaborative setting, partnering closely with the Marketing, Communications, Clinical and Operations Teams to produce strategic content that supports the organization’s larger goals. This position will take ownership of managing initiatives from creative conception to in market/online through planning, collaboration and creative development.

Lifepoint Health is a leader in community-based care and driven by a mission of Making Communities Healthier. Our diversified healthcare delivery network spans 29 states and includes 63 community hospital campuses, 32 rehabilitation and behavioral health hospitals, and more than 170 additional sites of care across the healthcare continuum, such as acute rehabilitation units, outpatient centers and post-acute care facilities. We believe that success is achieved through talented people. We want to create places where employees want to work, with opportunities to pursue meaningful and satisfying careers that truly make a difference in communities across the country.

Essential Functions:

• Track and monitor social media and healthcare marketing trends; document social media best practices and create resource guides for stakeholders to leverage in social media efforts.
• Help review local social media content for facilities nationwide to ensure social media content is HIPAA compliant and meets compliance and regulatory guidelines.
• Track competitor social media channels, and report out market analysis and key trends.
• Develop and maintain social media content calendars across lines of business that are in coordination and support larger marketing initiative calendars.
• Conceptualize and deploy social media strategies that support overall business and marketing objectives.
• Develop and deploy strategic content from concept to completion, including conducting in-depth research and analysis of B2C healthcare topics.
• Support paid-social media initiatives and develop complementary organic campaigns that support paid programs.
• Develop meaningful key performance indicators, track performance of social media initiatives, provide regular reporting across campaigns for executive leadership and local facilities, and make recommendations for future improvements to maximize social media reach and engagement.
• Collaborate with internal teams, including creative, marketing, business development, leadership ad agencies and industry experts to develop engaging social media strategy and content that supports the company’s key business goals and meets the needs of the target audience.
• Work closely with field-level Marketing and Communications teams to identify and develop positive patient stories. Support the sharing of these stories across social channels to amplify reach
• Own and manage all aspects of marketing channels and profiles on Facebook, LinkedIn, Twitter and other relevant social media channels with close attention to detail (develop content topics that are aligned with service lines priorities, write posts, gain appropriate approvals, schedule, monitor and report on performance).
• Oversee and develop initiatives from concept through completion including project management, implementation and reporting.
• Serve as a thought leader and subject matter expert to establish platform-specific content benchmarks, KPIs and creative best practices.
• Other duties as assigned.
• Lead social media training programs and develop social media training materials for executives and field facility leadership and operations based on social media best practices and trends.
• Support a variety of marketing initiatives and special projects including but not limited to white paper development, blog content creation, project management and executive presentations.
• Monitor SEO and web traffic metrics.

BENEFITS:

At Lifepoint, our Mission of Making Communities Healthier extends to our employees. We offer an excellent total compensation package, including a competitive salary and benefits. Some of our benefits include 401k, flexible PTO, generous Employee illness benefit (EIB), medical, dental, vision, tuition reimbursement, and an Employee Assistance Program. We believe that happy, healthy people have a passionate engagement with life and work and have designed our package to enhance your wellbeing.

KNOWLDGE, SKILLS, AND ABILITIES:

Education: Bachelor's degree in related field

Experience: 3 + years of marketing / social media / digital media experience