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Manager - Social Marketing

Company

AMC Networks

Address New York, NY, United States
Employment type FULL_TIME
Salary
Category Entertainment Providers
Expires 2023-08-10
Posted at 9 months ago
Job Description

JOB SUMMARY
We're seeking a highly creative and detail-oriented Social Marketing Manager (who loves television!) to join our Social Media team in building, maintaining, and expanding the AMCN social presence. The ideal candidate will be comfortable in a fast-paced setting and have proven experience planning and executing campaigns across multiple channels in a highly visible environment. They will embody the tone, voice, and approach of multiple, varying shows and brands within the AMCN family, serving as the social lead during marketing campaign ideation, execution, review/analysis.
Job Responsibilities
  • Learn, understand, and advocate (internally and externally) the social voice, tone, and visual identity of multiple brands/shows
  • Own social strategy, management, execution, optimization and reporting for larger integrated marketing campaigns supporting AMCN shows, brands and AMC+.
  • Regularly monitor competitor social accounts and stay abreast of industry/platform news to identify opportunities for AMCN
  • Create, maintain, and implement multiple editorial calendars, inclusive of several platforms
  • Create toolkits for internal and external use, as well as to guide talent in what to post
  • Community manage multiple fandoms with dexterity, knowledge, and ease
  • Review performance analytics and general social sentiment across all platforms on a regular basis in order to course correct when needed and take advantage of trends. Report KPIs on a weekly basis.
  • Partner closely with creative, production, and communications teams to inform and build social strategy
QUALIFICATIONS (Required & Preferred)
  • Exceptional copywriting skills
  • A sound understanding of industry knowledge and social media best practices for Facebook, Instagram, Twitter, LinkedIn, TikTok and YouTube
  • Working knowledge of Airtable
  • Experience using data and metrics to measure impact and determine improvements
  • Experience growing a following organically
  • Experience building, executing, and scaling cross-functional social marketing campaigns
  • Knowledge of Creative software suites (Adobe), and comfort with adjusting and optimizing various file types (e.g., images, video, motion graphics, etc.) preferred
  • 4+ years of professional non-internship social and digital marketing experience
  • Industry experience in television / entertainment field, with streaming services, and/ or paid social strategy preferred
  • Prior knowledge of AMCN shows and properties
  • Expert proficiency in Twitter Media Studio, Creator Studio, Tweetdeck, Sprout, and in-platform analytics
  • Experiencing covering live events, including Watch Parties, Premiere, Red Carpets, etc.
The base compensation range for this position is $65,000 to $75,000 commensurate with experience. AMC Networks additionally offers a comprehensive benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Paid Time Off, Paid Parental Leave and Adoption Services, among other benefit plan options, subject to eligibility requirements. AMC Networks values the benefits achieved through in-office collaboration, but we provide our employees with the flexibility to work from home one day per week.
The Company is committed to policy of nondiscrimination in its employment and personnel practices. Applicants are considered for all employment without regard to race, color, religious creed, religion, alienage, citizenship, gender, gender identity, national origin, ancestry, genetic predisposition or carrier status, age, marital status, familial status, military or veteran status, status as a victim of domestic violence, stalking or sexual assault, sexual orientation, disability or any other characteristic protected by federal, state or local law.