Marketing Director (Alch-Bev, Spirits)

**This is NOT a job with ForceBrands**

Marketing Director, Spirits Portfolio

Main Purpose of Role: To lead a well-funded re-brand process, repositioning this supplier, covering all aspects of brand planning and strategy across their portfolio

Key Skills/Experience Required:

• Analyzing consumer insights, competitive and category trends to identify actionable opportunities.
• Solid grasp of brand planning and marketing strategy principles.
• Effective presentation and communication skills for leadership teams, agencies, and distributors.
• Highly proficient in PowerPoint, Word, Excel, Google Workspace, Slack, and Keynote.
• Strong analytical skills, problem-solving ability, and financial/business understanding, including previous P&L ownership experience.
• Experience in creating and deploying consumer and trade campaigns, including on and off-premise activation, brand experience, digital marketing, and social media (with proven ROI).
• Developing and tracking KPI and ROI metrics for both agency and in-house marketing teams.
• 8+ years of experience in spirits or craft beer brand management.
• Thriving in an exciting start-up environment, being adaptable to changing situations.
• Natural collaborator, building relationships with existing suppliers and utilizing your own network.

Accountability:

• Supporting founders on a bold mission to reposition this distillery
• Managing research and data.
• Increasing net promoter score.
• Increasing volume and market share.
• Working with a world-class agency to craft a new proposition and communications plan.
• Conducting ongoing brand planning & strategy for brands.
• Managing the output of a small and dynamic marketing team.

Differentiating Competencies Desired:

• Previous work in a business/brand that has previously exited.
• Experience working on a re-brand, brand refresh, or brand launch.
• Passion & Pride for New York City, aligning with this supplier
• Passionate about the spirits and hospitality industries.
• Managed double-digit brand growth for three consecutive years.

Main Interactions Within and Outside the Organization:

• External - Interacting with agencies, including PR, Strategic Design, and Brand Experience.
• Internal – Ongoing interaction with your marketing team, and regular communication with the founding partners.
• Accountability to the Board, part of a Senior Management Team.