Manager, Player Social Marketing (External Agency Employee)

Overview /Objective

The NFL is currently seeking a Manager to join our Player Social Marketing team. This individual will report to the Sr. Manager of Player Social Marketing and be responsible for managing the day-to-day Player Social strategy efforts, including overseeing content distribution on game days, identifying and coordinating social opportunities for players, and serving as a liaison for players, their reps, and internal teams. The ideal candidate will have a deep understanding of and passion for storytelling, the National Football League, and social media. This individual will play a key role in managing internal and external stakeholders and will be tasked with identifying innovative ways to tell player-driven stories, engage key audiences and drive business objectives. The day-to-day responsibilities of this position will require best-in-class creative and analytical skills along with the ability to operate efficiently in a fast-paced, non-stop environment.

Responsibilities

• Create content calendars and recommend best practices for players around the League.
• Work cross-functionally to support and lead internal marketing initiatives, original content, and player activations at tentpole events (e.g. Pro Bowl, Super Bowl, Combine, Draft, Hall of Fame)
• Work with a team of digital content creators to help produce original social and digital content to be distributed to players and across the NFL ecosystem.
• Monitor and evaluate content to help players understand what is and is not working.
• Manage communication between the Player Social team and the NFL Social Media Programming and LCC teams.
• Collaborate with agents, managers and player representatives to maximize existing relationships, and formulate dynamic content strategies.
• Identify and distribute relevant and engaging photo and video content to players, with expectation to work select gamedays as needed.
• Lead team ideating content opportunities for players around internal initiatives including My Cause My Cleats, WPMOY, Salute to Service, National Tight Ends Day, and more.

Required Qualifications

• 3-5 years of experience in social media, marketing or content editorial experience, preferably in sports or entertainment.
• Proficient knowledge in Adobe Photoshop and Adobe Lightroom.
• Self-starter who can work effectively in a highly matrixed organization.
• Strong understanding of key social media platforms, content creation and storytelling, AR/VR landscape as well as emerging technology trends.
• At least 1-2 years of experience managing a team of 2-4 people.
• Strong ability to build presentations and materials for internal and external distribution.
• Extensive knowledge of the current landscape of the NFL and its players.
• Bachelor’s Degree preferred.
• Preferred experience working with athletes or sport marketing industry.
• Deep understanding of social media platforms including, but not limited to, Twitter, Facebook, Instagram, Snapchat, YouTube, and TikTok.

Preferred Qualifications

• Passion for youth culture & technology.
• Ability to work non-traditional hours, including nights, select holidays, and weekends.
• Exceptional attention to detail and organization skills.
• Thrive in a team setting where it is required to work and interact with several different departments daily.
• Optimal to have pre-existing relationships with key NFL players and / or representatives.
• Experience with real-time engagement and analytics tools is preferred.
• A demonstrated ability to identify and create engaging social media content as well as recognize and leverage social moments.

Other Key Attributes / Characteristics

• Strong eye for social-friendly content, with ability to understand what will perform well.
• Ability to work well under tight deadlines and thrive in the "always-on", 24/7 NFL news cycle.
• Strong written and verbal communication skills.
• Help manage a small team of content marketers and social strategists.
• Comprehensive knowledge of the NFL, all 32 teams, and players across the league.
• Strong organizational skills.

Physical Demands

Travel

• Less than 25%

Salary / Pay Range

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.

Terms / Expected Hours of Work

• The NFL is committed to building a diverse, equitable and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, or local law.
• FLSA non-exempt.
• The NFL maintains a Flexible Workplace Policy that provides members of our workforce with opportunities to periodically work from a location of their choice, while maintaining a priority on in-person work at an NFL office, which enables us to more effectively collaborate, connect and build a workplace culture that will drive our continued success.
• This job posting is for a position with one of the NFL’s third-party agency partners that provides services to the NFL. The individual selected for this role will be an employee of that third-party agency and not the NFL. All compensation, benefits, and other terms and conditions of employment are handled by the agency. The assignment to provide services to the NFL will be limited in duration but may be extended for an additional period by agreement between the NFL and the agency.