Product Marketing Manager, Social Marketing

Description

Amazon’s Global Marketing Team is focused on maximizing the value of Amazon’s customer base for all Amazon properties worldwide. The team is highly results oriented, and at its core, focuses on leveraging in-house technology in order to automate and scale marketing programs that drive new customers and maximize lifetime value of Amazon customers through measurable marketing programs and channels.

We are looking for a seasoned marketer to join our Social Marketing team to support Amazon Fashion & Fitness. The Social Marketing team is focused on leveraging all viable social media advertising platforms to grow Amazon businesses. The team is looking for top notch marketers who can create successful automated advertising programs, execute a set of well-structured tests, roll out successful campaigns, and optimize performance over time against a clear set of performance goals. As a Marketing Manager you will be focused on assessing marketing capabilities, prioritizing new strategies to test with, running experiments and preliminary marketing campaigns through these channels, and scaling up successful strategies. The primary objectives include: acquiring new customers, encouraging customers to take high value actions, and directly generating revenue.

To be successful in this role, you will need to have experience in creating online marketing campaigns, A/B testing and excel in execution. Furthermore, you will be highly innovative and comfortable driving new programs from conception through execution in an ambiguous and fast paced environment.

This job is also open to individuals working from Seattle, WA.

Key job responsibilities

Work cross-functionally with engineering to develop new automated programs from end to end.

Define experimental frameworks and optimize campaign set ups for driving meaningful insights.

Define the metrics and processes needed to standardize the management of advertising campaigns.

Work directly with social networks to understand platforms capabilities and explore marketing campaigns.

Design and carry out well-structured experiments (including tracking, measuring, and reporting).

Communicate regularly with internal stakeholders and teams to iterate on objectives and opportunities.

We are open to hiring candidates to work out of one of the following locations:

New York, NY, USA

Basic Qualifications

• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience using data and metrics to drive improvements
• 4+ years of professional non-internship marketing experience
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Preferred Qualifications

• MBA or master’s degree in marketing, advertising, or technology

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $87,300/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.

Company - Amazon.com Services LLC

Job ID: A2398623