Senior Vice President Influencer

Our client is a leading agency with a strong commitment to innovation and excellence, we are seeking a dynamic and experienced Senior Vice President of Influencer Relations to join their team. This key leadership role will play a pivotal part in driving our brand's success and expanding our presence in the influencer marketing space.

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Position Summary:

As the Senior Vice President of Influencer Relations, you will be responsible for developing and executing a comprehensive influencer marketing strategy that aligns with goals and objectives. You will lead a team of talented professionals, foster strong relationships with key influencers, and drive influencer campaigns that elevate our clients visibility and reputation.

Key Responsibilities:

1. Strategic Planning: Develop and implement a holistic influencer marketing strategy that supports clients objectives, product launches, and marketing initiatives.
2. Team Leadership: Lead and mentor a high-performing team of influencer marketing professionals, fostering a culture of creativity, innovation, and collaboration.
3. Influencer Identification: Identify and build strong relationships with influencers, content creators, and thought leaders in our industry or niche.
4. Campaign Management: Conceptualize, plan, and execute influencer marketing campaigns that drive brand awareness, engagement, and conversion.
5. Budget Management: Oversee the budget for influencer marketing campaigns, ensuring optimal allocation of resources and maximizing ROI.
6. Performance Analysis: Analyze the effectiveness of influencer campaigns, using data-driven insights to optimize future strategies.
7. Compliance and Contracts: Ensure compliance with FTC regulations and manage influencer contracts, negotiations, and agreements.
8. Partnership Development: Explore and establish partnerships with influencers, agencies, and platforms to expand [Company Name]'s influencer marketing reach.
9. Reporting: Provide regular reports and presentations to the executive team, highlighting the impact of influencer marketing on the company's bottom line.
10. Trends and Innovation: Stay up-to-date with industry trends and emerging influencer marketing technologies, recommending innovative approaches to influencer collaboration.

Qualifications:

• Proven track record of success in influencer marketing, with at least [8 years] of relevant experience.
• Strategic thinker with a creative mindset.
• Proficiency in data analysis and performance measurement.
• Strong leadership and team management skills.
• Demonstrated ability to work in a fast-paced, dynamic environment.
• Exceptional interpersonal and relationship-building abilities.
• Excellent written and verbal communication skills.
• Knowledge of influencer marketing software and tools.
• Bachelor's degree in Marketing, Communications, preferred).

Benefits:

• Collaborative and inclusive company culture.
• Competitive salary and bonus structure.
• Comprehensive healthcare and retirement plans.
• Professional development opportunities.