Vice President, Marketing Jobs

Portage Point is an elite boutique business advisory, consulting, interim management and financial services firm providing an integrated suite of services across the business and investment lifecycle. We are an operationally-oriented and financially-grounded team with a broad range of expertise built to maximize value and align stakeholder interests while allowing us to guide clients through the most urgent and complex opportunities and challenges. Our expertise includes transaction advisory services, performance improvement and accelerated transformation, interim management, investment banking and financial restructuring.

Named one of the Fastest Growing Consultancy’s by Consulting Magazine in 2020 and 2022, listed on the Inc 5000 in 2021, 2022, 2023 and listed on the Financial Times list of The America’s Fastest Growing Companies in 2022 and 2023, the firm’s growth story and unique value proposition will provide the foundation for accelerated growth in the years ahead.

The Vice President, Marketing will work alongside the Managing Partner, Chief Operating Officer (“COO”), service line leaders and external marketing partners to develop and implement the firm’s marketing strategy. Areas of focus will include content creation (brand guidelines, social posts, advertisements, firm and service line marketing materials, thought leadership, business development events), website management, social media management, public relations, client event management, external communications, lead generation and credentials and qualification database maintenance. Ultimately the VP, Marketing will become the firm’s chief brand ambassador ensuring the brand is clearly and consistently represented across all internal and external channels.

Responsibilities

• Social media management including but not limited to establishing and implementing the social media strategy and content calendar
• Credential and qualification database base creation and material management for the firm as a whole as well as service lines
• External communications management including but not limited to formulating and implementing an external communications strategy that engages the firm’s vast network of prospective and former clients and referral sources on an ongoing basis ensuring the firm is top of mind and all contacts apprised of the firm’s capabilities, growth and accomplishments
• Partnering with the Managing Partner, COO and service line leaders to refine brand narrative and guidelines, define service line offerings and competitive positioning
• Website management including but not limited to improving and maintaining the firm’s website to better feature services, capabilities, qualifications and recognition
• Public relations management including but not limited to identifying and seizing opportunities to build brand awareness and highlight the firm’s unique perspectives through public relations opportunities including paid and unpaid media
• Project managing all facets of marketing including the following
• Event management including but not limited to partnering with the Managing Partner and service line leaders to plan and implement unique client event experiences
• Lead generation management including, but not limited to, generating leads across transaction advisory services, performance improvement, investment banking and turnaround and restructuring practice lines
• Content strategy and copywriting management including, but not limited to, marketing materials, service line collateral, advertising, business development features and thought leadership

Qualifications

• Eagerness to be responsive at all times
• Strong desire to be a part of and contribute to the growth of a high performing team dedicated to unfettered individual and firm level achievements
• Top-tier organizational skills and attention to detail
• Excellent written and verbal communication skills including strong e-mail etiquette
• Exceptional project management skills
• Proven ability to partner with and influence senior leaders
• Bachelors’ degree required, preferably in an applicable field of study including but not limited to English, journalism, creative writing, communications, marketing and/or public relations
• At least five years of relevant work experience, marketing experience in professional services, creative agency or production house experience required

$140,000 - $160,000 a year

The City of New York and the State of California require Portage Point to provide compensation information for this role. This range represent the anticipated minimum and maximum base + bonus for this position based upon a good faith and reasonable estimate. The final compensation for this position will be set based on the applicant’s qualifications (education, training and/or experience related to this role), and therefore, may fall outside the range shown, depending on the circumstances.

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