Senior Marketing Operations Analyst

Senior Marketing Operations Analyst B2B

The Senior Marketing Operations Analyst will report to the Director, Sales and Marketing Operations and will use data-driven insights to foster alignment between sales and marketing B2B strategies.

Your Role & Responsibilities

• Generate reports and provide analysis on campaign effectiveness, ROI, and conversion rates to optimize marketing efforts
• Partner with technical and non-technical internal stakeholders on their strategies and tactics to ensure programs and campaigns are successful
• Involvement with other special planning projects as needed
• Drive ad-hoc analysis and make recommendations on key decisions based on data
• Compile analysis into visualizations that empower stakeholders to make educated data-driven decisions
• Support ongoing operations by working with end-users and vendors to understand and resolve system issues to optimally use system functionality
• Conduct market research to identify target audiences, market segments, and competitive landscape
• Monitor and evaluate the performance of marketing campaigns, including digital advertising, content marketing, and social media, using key performance indicators (KPIs) and metrics
• Partner with functional teams to align our scaling and productivity efforts, identifying levers to drive the biggest and most impactful change across the organization
• Analyze client preferences to inform marketing strategies and campaigns to retain and reactivate existing clients
• Collaborate with the marketing team to develop and implement marketing plans that align with business objectives
• Utilize data analytics tools and platforms to extract meaningful insights and make data-driven recommendations
• Clearly articulate analyses, develop recommendations for the business and gain buy in from leadership based on insights
• Provide analytical, operational and decision making support to the Sales, Account Management, Marketing and Revenue Operations leadership teams

Preferred Education & Experience

• Bachelor’s degree in Finance, Business Administration, Marketing or related field, or 2-4 years of related experience in a qualifying position-related field
• Have 3+ years of hands-on experience across meaningful fields e.g. Operations/Business Analysts, Business Data Analysts, Marketing Analysts or other analytical backgrounds
• HubSpot Marketing Hub experience a plus
• Marketo experience a plus
• Salesforce Sales Cloud experience a plus
• B2B Marketing Experience preferred
• Advanced experience with Excel, BI and data visualization tools (Looker, Tableau, etc.)

Competencies (Skills & Knowledge You’ll Bring)

• Ability to identify data errors between multiple systems and be able to organize data in a visual and compelling way.
• Strong interpersonal and communication skills both with staff and with learners.
• The ability to integrate the cross-functional needs of marketing, technology, and other areas of an organization into an effective business solution
• Ability to create and operationalize new team wide systems / processes for fast-scaling organizations.
• Continuously learn and grow.
• Ability to manage resources and prioritize competing demands.
• Communication, collaboration, and a can-do attitude aligned with a personal drive to
• Resourcefulness, agility, and comfort working in ambiguous, quickly changing environments, including eagerness to wear multiple hats as needed.
• Experience using various technology platforms to drive effective decisions.
• Natural problem solver and analytical thinker to translate data into action.
• Working knowledge of campaign planning, execution, and measurement
• Analytical skills coupled with a solid business foundation, particularly in marketing topics
• Familiarity with international and domestic email compliance regulations

Your Work Environment (Physical Demands)

Remote/Hybrid: Typically work is performed either in an office environment or a suitable workspace to conduct business free of distractions and background noise. This position requires compliance for all occupational safety and health standards, rules, and regulations. Below are a few standards specific for this position:

• Adjust to vision for both close and distance views
• Sit or stand for long periods of time and walk short distances
• Experience using various technology platforms to drive effective decisions.
• Regularly required to talk, hear, and communicate in writing

Travel Requirements

Minimal to no travel time expected for the position.

Who We Are

As the United States’ largest light industrial staffing company and the first workforce-as-a-service provider, our digital-first approach to staffing is rooted in a rich history of delivering high-quality, scalable workforce solutions to the organizations driving the American supply chain. Our colleagues are guided by our purpose of Championing People, Unlocking Potential and bring this to life every day as they help put hundreds of thousands of people to work at tens of thousands of companies across the country. The foundation of our culture is built upon a bridge to better, offering our colleagues rewarding and growth-oriented experiences that positively impact lives and businesses in innovative and meaningful ways.

Employbridge offers a competitive benefits package which includes Medical/Dental/Vision, prescription drug benefits, 401(k), paid time off and holidays, a wellness program, and incentive programs. We also offer a variety of career paths and encourage promotion from within.

• 2 Floating Holidays per year
• 8 Paid Holidays per year
• Parental Leave
• Comprehensive Medical, Dental & Vision benefits starting on the first of the month following hire date
• Wellness Program
• Paid Time Off
• 401(k)

Employbridge is an Equal Opportunity Employer committed to diversity and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, disability, military or veteran status, genetic information, or any other characteristic protected by federal, state or local laws.