Region Marketing Manager Jobs

BODYARMOR Sports Nutrition is a fast-paced, dynamic environment where brand builders work together with the goal of becoming innovative game-changers in the world of sports and active hydration. Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR Sports Nutrition team – which consists of BODYARMOR and POWERADE brands. BODYARMOR Sports Nutrition exudes an entrepreneurial culture backed by the resources and insights of one of the world’s most iconic companies, The Coca-Cola Company, which acquired BODYARMOR in 2021. This unique environment gives employees the ability to move quickly, exceed expectations, develop valuable relationships, and have fun while we work to achieve our goal of becoming #1 in Sports Hydration.

BODYARMOR is looking for a Regional Marketing Manager to join our team.

The Regional Marketing Manager position is one of the most important roles in the company. You will be the head of marketing for the region and work with your sales counterparts to run the day-to-day operations of the business. Responsible for developing customer marketing programming and mass awareness drivers to generate incremental retail activation and velocity while also playing point with our bottling network to ensure BODYARMOR is top of mind and maximizing our impact in the marketplace.

RESPONSIBILITIES:

• Create and distribute both quantitative and qualitative analysis on programming with recommendations to management team on consumer/influencer feedback, sales results, program outcomes.
• Oversee the onboarding and training of a local activation manager who will execute grassroots activation within territory (if applicable)
• Subject matter expert on bottler/customer behavior to successfully negotiate and implement our brand to increase sales within region.
• Report all time, expenses, and other daily/weekly/monthly paperwork as needed accurately and in adherence to strict timelines.
• Provide marketing support and brand building expertise to key internal stakeholders, including but not limited to company sales team, distributor partners, retailers, and promotional partners to support overall business priorities.
• Lead the integration of the National marketing strategy for both national and regional partnerships into localized marketing programs that support with company sales objectives to increase consumer awareness, education, and trial.
• Collaborative leader aligning internally with the sales team to create and implement custom retailer programs to drive incremental volume at key accounts in support of aggressive sales goals.
• Maintain and distribute the regional marketing budget, and field marketing assets.
• Contribute to company growth and by leading the development of aligned business plans that deliver regional sales goals and fulfill marketing objectives to support both long-term and short-term business objectives.
• Lead the maintenance and distribution of both weekly and monthly regional reporting with distribution to Sr. Leadership.

REQUIREMENTS:

• Clean driving record and ability to pass drug test
• Ability to multitask and prioritize responsibilities
• Experience and understanding of consumer promotions and field-based events
• Excellent communication, presentation, interpersonal and organizational skills
• Understanding of the marketing mix (media, local pr, events, partnerships, etc.) to build/sell-in and execute customized retailer marketing programs that deliver upon brand objectives
• 30% travel required by car and plane, including both local and neighboring geographic territories
• Large and Small Format Retail experience preferred
• Position requires in-person attendance at bi-annual company retreats/meetings
• Strong networking and relationship building skills, the ability to interact with both creative professionals and senior management professionals, business owners/entrepreneurs and other stakeholders
• Bachelor's degree required
• 5+ years of related marketing and promotional experience required
• Must hold and maintain a valid driver's license and be able to drive long distances
• This position requires a residence within the NY Metro area with regular travel in territory that would include into Boston Metro area
• Demonstrated ability to deliver creative solutions that deliver on business objectives in response to inevitable market challenges
• CPG experience required, beverage industry experience preferred
• Strong networking and relationship building skills, ability to interact with anyone at any time
• Flexibility to workdays, nights, weekends, and holidays as required
• Demonstrated proficiency with PowerPoint and presenting information to audiences required
• Motor Vehicle Records must satisfy Company standards per Driving Policy

PERKS TO HIGHLIGHT:

• Generous referral program
• 15 days of PTO
• All Positions are Bonus Eligible
• 100% PAID for by BODYARMOR Health Insurance Coverage (Medical, Dental, Vision)

Salary Range:

$125,000 - $155,000 annually

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience.