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Sr. Director, Partner Marketing
Company | Pure Storage |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Technology, Information and Internet |
Expires | 2023-09-27 |
Posted at | 8 months ago |
BE PART OF BUILDING THE FUTURE.
- Industry analysts and press applaud Pure's leadership across these dimensions
- For nine straight years, Gartner has named Pure a leader in the Magic Quadrant
- And, our 5,000+ employees are emboldened to make Pure a faster, stronger, smarter company as we go
- Our customer-first culture and unwavering commitment to innovation have earned us a certified Net Promoter Score in the top 1% of B2B companies globally
- Channel strategy, programs, and demand generation
- Service providers
- Enterprise marketing
- Global systems integrators
- Ensure Pure's Partner Portal provides our wide range of partners with the content and enablement they need to support and promote Pure's products and solutions to their customers and audiences
- Lead the channel partner marketing strategy and execution for VARs, distributors, and service providers, including to, with, and through global channel marketing campaigns and field channel marketing plans and results
- Elevate and execute on a scalable and metrics-based MDF strategy. Manage corresponding budget, including alignment with Partner Sales on investment prioritization, proof of performance, and ROI
- Advise and align with Pure's Partner Sales leader on marketing strategies and campaigns that support driving in quarter and out quarter pipeline; lead and support the internal strategy, planning, communications, and timely execution of partner marketing campaigns and initiatives
- Lead, mentor, and motivate a high-performance team through understanding company objectives and aligning competencies, effective recruitment, performance management, employee development, and efficient communications that drive positive employee engagement
- Drive strategy and execution for Pure-led partner forums, including the annual Global Partner Forum conference and Partner Marketing Advisory Council; co-lead the Partner Advisory Council with Partner Sales
- In partnership with Pure's Global System Integrator Account Managers, develop and execute strategic go-to-market plans with top GSI and MSP partners, including to and through solution messaging, GSI enablement strategies, internal and external communications, awareness building, and demand generation
- Track record of creating high-impact and innovative marketing programs with clear messaging as well as excellent business skills and a strong grounding in data and analytics
- Ability to identify scaled marketing methods to land key messages and drive adoption of Pure's marketing campaigns and programs
- Proven ability to efficiently utilize partner marketing tools and campaigns with clearly defined sales objectives and visibility into ROI measurements (partner engagement and satisfaction, program effectiveness, and partner relationship management)
- Ability to identify and meet ambitious performance benchmarks to further elevate Pure's channel partner relationships
- Must possess the executive presence, credibility, and tenacity to successfully influence, build, and maintain strong relationships with a diverse set of internal partners, including the product and solutions marketing teams, sales, channels, legal, and finance
- Ability to collaborate with peers on overall Pure marketing strategy, including campaigns, brand, company positioning, investment decisions, and talent considerations
- Must demonstrate personal flexibility to adapt and compromise when necessary, while actively contributing new innovative thinking to the broader Marketing and Partner Sales organizations
- Demonstrated ability to lead through inclusion and building and mentoring a high-caliber team
- Ability to identify and fill any talent gaps and mentor and develop team members to cultivate a robust talent pipeline
- Hands-on marketing leader who involves the Global Partner Marketing team actively in establishing benchmarks, strategies for success, and a consistent standard of excellence
- Demonstrated capability to inspire and earn the respect of the Global Partner Marketing team with the interpersonal skills required to provide effective feedback, both positive and negative
- Experience managing and measuring effectiveness of MDF spend
- Proven experience creating and building differentiated relationships and marketing engagement with technology, channel, and GSI partners
- Proven conflict management skills and history of building 'win-win' partnerships
- 10+ years of experience in channel partner marketing; 5-7 years experience leading a channel partner marketing team
- Proven success in developing and motivating a globally dispersed team
- BA/BS required - MBA a plus
- Strategic thinker and great storyteller with executive presence and the ability to communicate a compelling vision, values, and strategy for partner success
- Demonstrated thought leadership, strategic insight, and clear communications (written and verbal)
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