Consumer Marketing Activation Manager

When you join Verizon
Verizon is one of the world's leading providers of technology and communications services, transforming the way we connect across the globe. We're a diverse network of people driven by our shared ambition to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward - and you can too. Dream it. Build it. Do it here.
As a Manager on the Marketing Activation Consumer Team, your responsibilities will include:

• Owning end-to-end marketing plan and outcomes for CMO organization, including: strategic direction, narrative, planning, and process for all MarCom initiatives.
• Commissioning creative, PR, media, engagement, CX, VBM and local/field marketing to execute on marketing plan elements, based on strategy.
• Tracking performance and asserting recommendations for marketing plan enhancements to help meet business targets.
• Deciding final components to deliver against brief in partnership with Consumer Integrated Marketing.
• Developing and owning the strategic narrative to drive demand for Fios Home Internet and other key Home initiatives.
• Understanding the nuances of key customer segments and home competition within key DMAs.
• Monitoring and remaining accountable to key KPIs (e.g.,business results, in-market performance, brand health metrics).
• Partnering with CMO peer teams and business unit stakeholders to develop fully-optimized marketing plans, and oversee end-to-end programs through project life cycle.

In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.
What we're looking for...
You are curious about what people need and want. You enjoy digging through data for insight into opportunities for how we can help our consumers work, play and connect in new and better ways.
You'll need to have:

• Bachelor's degree or four or more years of work experience.
• Experience in directing agency teams.
• Six or more years of relevant work experience in brand building, storytelling, owning/driving strategic initiatives, and/or overseeing end-to-end marketing plans.
• Experience working with marketing research, research strategy, or consumer research methodologies.

Even better if you have one or more of the following:

• Digital experience of trends and key business drivers.
• The ability to balance multiple priorities and meet deadlines in a dynamic environment.
• Bilingual in English and Spanish.
• Experience in effectively presenting content up to the executive level.
• Master's degree - better if you have an MBA.
• Bachelor's degree in Marketing.
• The ability to translate market knowledge and strategy into compelling stories and tools for the business teams.
• Skill in analyzing what's important from a variety of sources to provide a holistic view of the marketplace, competitive factors, risks, and opportunities.
• Excellent communications skills to articulate plan recommendations and drive alignment with key stakeholders.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.
Where you'll be working
In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.
Scheduled Weekly Hours
40
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401 (k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
If you are hired into a Colorado, Connecticut, Nevada, or New York work location, the compensation range for this position is between $114,000.00 and $212,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.