Director, Marketing Strategy & Activation

Title: Director, Marketing Strategy & Activation
David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable – the brand’s artistic signature. David Yurman collections are available at 50 retail stores throughout the United States, Canada, Hong Kong and France and at over 300 locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers.
Our Values
At David Yurman, creativity, innovation and impeccable craftsmanship are at the core of everything we do. Fueled by the energy of our hometown, New York City, artistic passion informs each and every jewelry design. The Yurman family’s guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand. We are committed to responsible business and social practices and to the protection and advancement of human rights. We believe in partnering with others who share these values and understand their importance.
Overview
As the Director of Marketing Strategy and Activation, you will be responsible for leading and driving the organization's marketing strategy and activation initiatives. You will oversee the development and execution of comprehensive marketing campaigns, ensuring they align with the company's goals and objectives. This role requires a strategic mindset, strong leadership skills, and the ability to collaborate effectively with cross-functional teams to achieve marketing excellence and drive business growth.
What You’ll Do

• Manage the marketing budget, ensuring effective allocation of resources and cost optimization.
• Ensure campaigns are delivered on time, within budget, and in accordance with brand guidelines.
• Collaborate with internal teams, including creative, content, and digital marketing, to develop compelling campaign concepts and messaging.
• Collaborate with key stakeholders to define marketing objectives, KPIs, and success metrics.
• Identify training and development opportunities to enhance the team's skills and expertise.
• Collaborate with internal and external stakeholders to maximize marketing reach and impact.
• Identify and evaluate potential marketing channels, partnerships, and promotional opportunities.
• Provide regular budget reports, forecasting, and financial analysis to support decision-making and budget planning processes.
• Effectively communicate marketing plans, objectives, and results to key stakeholders at all levels.
• Monitor market trends and conduct competitor analysis to identify opportunities for brand differentiation.
• Identify target audience segments and develop strategies to reach and engage them effectively.
• Foster a collaborative and innovative work environment that encourages professional growth and development.
• Cross-Functional Collaboration:
• Marketing Strategy Development:
• Lead the planning, development, and execution of comprehensive marketing campaigns across various channels (e.g., digital, print, social media, events).
• Conduct market research and analysis to identify market trends, customer insights, and competitive landscape.
• Oversee brand management activities, ensuring consistency in brand messaging, positioning, and visual identity.
• Lead and mentor a team of marketing professionals, providing guidance, feedback, and support.
• Monitor campaign performance, analyze results, and make data-driven recommendations for optimization.
• Leverage data and analytics to measure marketing activation effectiveness and optimize strategies.
• Develop and maintain brand guidelines to ensure compliance across all marketing materials and touchpoints.
• Develop and execute marketing activation plans to drive brand awareness, customer acquisition, and engagement.
• Develop and implement the organization's marketing strategy, in alignment with overall business goals and objectives.
• Foster strong relationships with external partners, agencies, and vendors to support marketing initiatives.
• Collaborate with creative teams to develop and refine brand assets, including logos, taglines, and visual elements.
• Campaign Planning and Execution:
• Team Leadership and Development:
• Marketing Activation:
• Brand Management and Positioning:
• Collaborate closely with internal teams, including sales, product management, and customer experience, to align marketing strategies with broader organizational goals.
• Budget Management:

Key Requirements

• Strong strategic thinking and the ability to develop and execute comprehensive marketing strategies.
• Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously within a fast-paced environment.
• Analytical mindset with the ability to derive actionable insights from data and make data-driven decisions.
• Strong leadership and team management abilities.
• Results-oriented mindset with a focus on driving brand awareness and revenue growth.
• Bachelor's degree in marketing, business, or a related field.
• Excellent communication, presentation, and storytelling skills.
• Minimum of 8+ years of experience in marketing strategy and activation, with a track record of driving successful campaigns.
• Proven experience in brand management and maintaining consistent brand messaging.
• Excellent understanding of various marketing channels, including digital, social media, traditional media, events, and PR.

Location: New York, NY (TriBeca)
Working Mode: Hybrid
Travel: N/A
Estimate Salary Range: $160,000-200,000
Base pay is one component of David Yurman’s total compensation package, which may also include the following for eligible employees: access to healthcare benefits, 401(k) plan, bonus, employee discounts, Summer Fridays (corporate roles), generous paid time off, sick time, and more.
Diversity, Equity & Inclusion at David Yurman
As a company founded by artists, David Yurman champions self-expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our entire community, and we cherish the diversity of our employees’ backgrounds and perspectives. We will always advocate for equity and inclusion for all.
David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy, sexual orientation, gender.