Manager, Franchisee Recruitment

• Join a growing brand with a 40+ year history
• Full Remote
• $90,000 to $100,00 per year plus Bonus!

Potbelly Sandwich Shops, where Good Vibes and Great Careers are a way of life! Come Build the Potbelly Nation with us. Potbelly got its start in 1977 as a small antique store that turned into a lines-out-the-door neighborhood sandwich shop.? Before you knew it, we were serving up delicious food in a fun environment at more than 400 shops in 35 states across the country. We continue to wake up every day with one goal: Make people happy through good vibes and delicious craveable food. Put those awesome ingredients together, and there’s no telling what we’ll cook up next!

The Manager of Franchisee Recruitment is a marketing/business development role that is responsible for prospecting, recruiting, engaging, and ultimately committing new franchisees to multi-unit development agreements across various domestic markets. This role will work hand and hand with the sales team to establish relationships and network with existing multi-unit franchisees, restaurant professionals, entrepreneurs, developers, private investors, and industry groups, to gain interest for traditional & non-traditional franchise development.

FOCUS

Responsibilities

• Perform such other related tasks as reasonably requested.
• Create and Conduct Webinar programs to interested inquiries.
• Provide weekly pipeline reports to SVP of Franchise Development so there is a clear and concise understanding of campaign effectiveness.
• Utilize CRM platform (FranConnect) to ensure proper documentation throughout the candidate qualification & onboarding process.
• Drives best-in-class outreach campaigns through third party ad agencies. Creates dashboards that clearly communicate advertising and marketing effectiveness and designs immediate counter measures that obtain results.
• Coordinates with multiple departments within the organization (i.e., Senior Leadership Team, legal, operations, training, marketing, finance) to ensure proper onboarding of new franchisee candidates.
• Evaluates, recommends, coordinates, and represents Potbelly at national and regional trade shows, seminars, social events, webinars, networking sessions, speaking engagements, etc. that are best suited for franchisee recruitment.
• Utilize data mining techniques across various platforms such as trade publications, LinkedIn, social media, industry trade groups and other resources to create specific target lists for franchisee recruitment.
• Leads all recruitment initiatives for new Potbelly franchisees, which includes working with Potbelly’s marketing department and third-party ad agencies to design and implement strategic recruitment campaigns.
• Create and lead all direct mail campaigns, e-mail drip campaigns, social media outreach, SEO initiatives, public relation campaigns and other communication platforms designed to engage with the franchise community.
• Manage the recruitment process to achieve quarterly and annual quotas.

Knowledge, Skills, and Abilities

Skills

• Creative problem solver, working through challenges with adaptability, resilience, and expertise
• Strong communication skills, both written and oral
• Recognizes emerging patterns, makes connections among data and issues, and appropriately reacts
• Has broad based business acumen and ability to collaborate with business leaders
• Ability to travel up to 30%-50% of time to include our Support Center in Chicago, IL, attendance at trade shows, industry conventions, and franchise conferences.
• 2-3 years’ Experience in recruiting multi-unit/multi-brand franchisees in similar position
• Media experience including traditional social networking sites and internet marketing strategies
• Can develop contingency plans to deal with unexpected situations in the selection process
• Can analyze specific selection and business challenges and offer solutions based on best practices and business knowledge
• Strong collaborative skills that demonstrate teamwork, creativity, and innovation
• Excellent computer skills
• Strong presentation skills (in person and virtually)

ESSENTIAL PHYSICAL FUNCTIONS

• Must be able to communicate heavily through the internet, telephone, e-mail, text, video conferencing, and in-person communications
• Must be able to engage in problem-solving skills to help identify and solve potential issues
• Must be able to work in both warm and cool environments, indoors and outdoors
• Ability to stand/walk for 9-10 hours per day and sit for 1-2 hours per day
• Will frequently reach, feel, bend, stoop, carry, finely manipulate, and key in data
• Must have the ability/stamina to work a minimum of 45 hours a week
• Must be able to lift up to 50 pounds occasionally
• Ability to travel 30%-50% of the time

EXPERIENCE, EDUCATION AND BEHAVIORS

• Skilled at operating in all sales environments to include, but not limited to, internet, social media, email, phone, text, instant messaging, and other direct face to face interactions
• Bachelor’s degree preferred
• Must be highly organized with the ability to handle multiple projects at once
• Demonstrated success in developing and executing strategic growth plans
• Self-starter who can work well with others as well as independently
• Working knowledge of standard franchise documents & compliance standards
• Fully understands and can articulate the “why” behind both good and bad decisions and apply learnings to current and future decisions
• Experience with CRM, FranConnect, SmartSheet, and all Microsoft products
• Can balance intuition with fact-based knowledge
• Must be coachable, driven, focused, confident and a self-starter
• Must be passionate about the food business in general and Potbelly in particular
• Can responsibly take calculated risks on candidates and decisions for the future organizational benefit
• Must have experience performing in a highly competitive environment
• Strong analytic skills
• Must strive for excellence and have only the highest integrity in their intentions
• Demonstrated success in meeting or exceeding quarterly goals/quotas
• Must represent The Potbelly Values