Healthcare Specialist - Account Director

Venus Media is growing and we're looking for an Account Director to lead our healthcare accounts. This is a hybrid position with someone ideally based in New York or Philadelphia.

We are a woman-owned, woman-led advertising agency that leverages media to engage, connect and inspire women, people of color and the LGBTQ community. We combine data-driven strategy, creativity, and longstanding media relationships to engage diverse audiences and shift the media landscape toward inclusivity for all!

Responsibilities

Strategy – 30%

• Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships.We need a Healthcare expert who understands the nuances and complexities of the space.
• Assist with trafficking, trading, reporting and billing, across all media channels as needed to ensure timeliness and accuracy.
• Developing and implementing strategic media plans for our healthcare advertisers.
• Upsell new opportunities.We need an Account Director with salesmanship!
• Proactively presenting plans to clients and securing necessary approvals.
• Overseeing implementation of integrated campaigns across digital and traditional media.
• Lead brainstormingto kick off plan and consideration setdevelopmentwiththe intention of bringing great ideas to life.
• Report out to clients and ensure all deliverables and deadlines are met.
• Ensure prioritization of projects, understanding of goals and media that aligns with objectives to drive client business.
• Working with Digital team to understand optimizations implemented across media types and improve performance.

Relationship Management – 30%

• Guide team in setting goals and project tasks and timelines, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall team success
• Have foresightand understanding of projects tomaintainandadjusttimingofdeliverablesforteam at large, communicating changes to managers and leadership.
• Work cross-functionally with stakeholders to achieve campaign objectives.
• Act as the primary resource for Client Service Manager when faced with challenges navigating conversations with internal and external partnersand clients.
• Meeting with clients regularly (in-person and virtually) to understand strengths, weaknesses, opportunities and threats as they pertain to different campaigns.

Reporting & Analysis – 20%

• Responsible for financial tracking of client investments and reporting out to management.
• Collaborate with Client Services Manager on impactful insight writing that is rooted in data and action but pulls in larger media strategy.
• Act as escalation point for team members as they work through optimization strategies, proactively communicating challenges and opportunities across display, mobile, social and video.

Agency Stewardship – 20%

• Read industry trades, networking events, webinars and stay updated on marketing, consumer and healthcare industry trends.
• Work cross-functionally with digital team and creative partners to stay up to speed on new developments (new ad formats, targeting capabilities, et al.)
• Attend Marketing events throughout the year to expand thought leadership and network.
• Responsible for upholding a sense of community and knowledge sharing within the agency and with clients.

Qualifications:

The successful candidate is:

• Collaborative, team-oriented manager with strong delegation and organization skills.
• Confident in navigating conversations with senior leadership internally and externally.
• Detail-oriented and committed to follow through.
• A student - interestedin the digital landscape and a desire to innovate and keep up with trends.
• Nimble and flexible to succeed in a fast-paced environment
• A problem solver with foresight and the ability to develop creative solutions.
• Left and right-brain thinker – a salesperson and a data-powered strategist.
• A strong leader, excited to manage and grow team members
• A supporter of and advocate for diversity, equity and inclusion.

Preferred Skills & Experience

• 4-5 years of experience developing strategic media recommendations and stewarding media account projects, acting as a client contact.
• Understanding of Digital, advanced analytics and performance media.
• Skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the media planning process.
• Strongfamiliaritywithmarketing principles, analytics and concepts.
• Experience in the Healthcare space preferred.
• Strong communicator, written and oral.
• Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients, while coaching team members on these skills.

If you are interested in this position please reach out to me via LinkedIn.