Account Director - Remote

Beacon Digital Marketing is looking for a full-time Account Director to be part of a fun, fast-paced, and growing digital marketing agency in the Hudson Valley. Our Account Directors oversee junior members of the account team that may include digital marketing project managers and/or account managers. Account Director responsibility will be to provide strategic direction in developing, implementing, tracking and optimizing marketing strategies and digital campaigns for a portfolio of clients across all digital channels. As the primary point of contact for each account, the Account Director plays a key role in maintaining a strong relationship with our clients.

Sound good so far? We think so. Just in case, here are some more details.

This position presents a unique opportunity to join a rapidly-growing digital agency (hello, Inc 5000 List!) with a global footprint. Our clients are primarily sophisticated B2B companies offering complex services and products to senior leaders in enterprise companies, including cyber security, human resource solutions, online payments and technical software platforms. An Account Director should be comfortable interacting with C-level executives, and speaking and writing to an educated corporate buyer. You should also be comfortable in managing, training and mentoring multiple direct reports.

Our client projects typically include:

• Website design, user experience, and web development
• Marketing automation implementation and execution, specifically in Hubspot (we may or may not be a Diamond tier Hubspot Partner, but we’re not gonna boast about that)
• Paid digital marketing campaigns on Linkedin, Google Ads, and Programmatic platforms
• Killer design and branding projects
• The wizardry that is SEO
• Social media strategy development and execution
• Content, content, and more content!

You will play an integral role in maintaining our client relationships by providing strategic oversight for your portfolio of accounts. You are expected to interface with clients on a regular basis as a strategic resource for them, discussing the following:

• Trends and insights in digital marketing and lead generation
• Goals … KPIs, ROI, PPC, FTP (gotcha!)
• Creative growth strategies
• Evaluation of emerging technologies

The Account Director’s role is to ensure overall success of our engagements. You’ll do this through:

• Fielding new client requests, as well as continuously be looking for ways to grow and enhance client engagements
• Write comprehensive and detailed strategy/campaign briefs and communicate to internal team members
• Review critical deliverables to ensure they are on track and achieve our client’s goals
• Lead project management of your client accounts through submitting new client projects within our project management system, coordinating with internal team members, flagging concerns to our project manager and service directors, and maintaining client hours trackers and status reports
• Building out and presenting in-depth strategic plans
• Presenting Quarterly Benchmark Reports

Outside of maintaining existing client relationships and account success, the Account Director will provide support with our Business Development team’s efforts:

• Joining Discovery calls with prospective clients
• Onboarding new clients
• Developing, delivering, and presenting strategic marketing proposals

Ready to apply? Let’s cover a few bases first. Are you:

• Excited about doing work for large, global clients in industries like fintech, cyber security, fraud investigations, biometric technologies, legal and corporate compliance, recruiting, and nonprofit management?
• An ambitious, articulate, driven digital marketing professional with at least 8 years of experience in client services?

Qualifications

• Up-to-date with the latest trends and best practices in online marketing and measurement
• Experience with email marketing technologies and best practices, such as Marketo, Hubspot, Pardot, Eloqua, and integrations with Salesforce and other CRM tools
• 8+ years of experience in digital marketing, preferably in an agency setting working in a client-facing role
• Experience with A/B and multivariate experiments
• Experience in optimizing landing pages and sales funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, Data Studio, etc.)
• Demonstrable experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns
• Experience in setting up and optimizing Google Adwords, Facebook, and Linkedin campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Strong analytical skills and data-driven thinking
• Working knowledge of HTML, CSS, and JavaScript
• BS/MS degree in marketing or a related field
• Working knowledge of ad serving tools (e.g., Adwords, Adroll, Outbrain, Taboola, etc.)

Benefits

• Paid Time Off
• Tax Advantaged Savings Accounts
• Option to work remotely from your own space (forever!), or in a beautiful, modern office in scenic Beacon, NY
• Work with a small, creative, and hard-working team of marketing professionals
• Professional Development Opportunities
• 401K
• Paid Family Leave
• Medical, Vision, and Dental Insurance
• A fun, supportive team based in the Hudson Valley with a strong and growing client base around the globe

We’re in the Happiness Business

That's why everyone on the team has a voice at the table. We're working together to build a great workplace with supportive colleagues, and opportunities for advancement and leadership.

Companies shaping the future of business rely on Beacon Digital to build the marketing foundation they need to grow. Beacon Digital is the agency for trailblazers in fintech, cyber security, healthtech, edtech, and B2B SaaS.

Drawing on decades of collective experience working with top global brands across a variety of industries, we deliver measurable results through integrated digital campaigns; website design and development; multimedia content production, marketing automation and CRM optimizations, and creative branding.

Learn more about us at http://beacondigitalmarketing.com/.

Everyone belongs at Beacon

We welcome those from all walks of life, across race, gender, sex, age, religion, identity, education, disability, and citizenship or veteran status.

The path to more diverse representation in marketing and within our company does not end with a statement. In fact, a statement is where it begins. Our greatest strengths will always be our differences, pushing us to reach global audiences and to challenge the status quo.

We promise to keep listening, keep learning, and keep paying attention to ensure that we are building a culture in which all voices are included and heard.

Apply Now: Interested candidates should submit a resume and cover letter. No agencies, please.