Director Of Product Marketing

Amagi is a global leader in cloud-managed services for the Streaming TV and Broadcast TV industry. Amagi enables TV networks and content owners to distribute and monetize their content. Amagi’s clients include premium networks and platforms such as NBCU, CBS, PBS, Samsung TV Plus, Redbox, XUMO, Roku, A+E Networks, Viceland TV, MGM, ShortsTV, Yahoo! Finance, PeopleTV, Tastemade, Turner Corporation, Discovery Networks and more.

Amagi pioneered the use of cloud technologies in the broadcast industry, and today manages 2000+ channels with deployments in more than 40 countries. Amagi is an advanced tier partner of Amazon Web Services (AWS), and works on the latest cloud technologies that are shaping the media and entertainment industry. Amagi has sales offices in New York, Los Angeles and London, and operations center in New Delhi, and an innovation center in Bangalore.

Amagi grew by 136% last year and is on its way to double again this year. The market leader in FAST (Free Ad-supported Streaming TV), it delivers more than 500 media brands to 1500+ end points and is growing exponentially.

Summary

The Director/Sr.Director, Product Marketing is responsible for making Amagi’s products successful in the market. Product marketing is the bridge between our products and our customers. This includes crafting a GoToMarket strategy and executing it. The incumbent will identify the target customer profile, define the unique value proposition for the product, its positioning and will drive all promotions and communication of the product vision & value. This position requires a deep understanding of customer requirements, different customer segments & use cases and be able to craft and communicate audience specific messaging for each customer segment.

• Develop a deep understanding of Amagi’s products, customer use cases, competitive solutions and the industry landscape
• Prepare training materials needed to enable sales teams, channel partners and sales engineering teams to successfully communicate Amagi’s value proposition to customers
• Develop and implement GTM strategies and campaigns in partnership with sales, growth, digital, and content marketing
• Research and define Amagi buyer and user personas, their specific needs, pain points, and goals that we can help address
• Partner with product management and engineering teams to develop and publish roadmaps, features, releases, specifications, deployment, third party integrations, API's, technical considerations, and mid/end funnel content
• Develop a unique value proposition of the company’s software products and solutions that differentiate us from the competition.
• Research and support pricing decisions in order to meet market demands and needs
• Craft and develop compelling audience-specific messages and tools (product videos, presentations, datasheets, case studies, demos, blogs, whitepapers etc.)
• Orchestrate marketing execution across campaigns & social teams
• Provide sales enablement tools like Total cost of ownership (TCO) or return on investment (ROI) calculators

You will excel at this role, if you have

• Ability to thrive in a collaborative, dynamic, and fast-paced work environment with demonstrated attention to detail and accuracy
• Strong relationship and communication skills
• 10+ years of experience in technical marketing, technical pre-sales, and product marketing/management
• Great team player with demonstrated ability to work with multiple internal and external stakeholders
• Entrepreneurial, ability to work independently with minimum directions
• Ability to keep up with the pulse of industry trends, be able to discover what’s new, what competitors are doing, and which innovations are coming next