Government & Nonprofit Marketing Manager

Government & Nonprofit Marketing Manager Responsibilities:

• Create a strategy for, and execute, impactful content marketing and storytelling across verticals.
• Develop industry-specific brand positioning and messaging for Meta's business products and solutions in partnership with the Meta Product Marketing team, and produce related campaigns and programs that bring Facebook’s solutions to life for our partners.
• Manage an annual marketing budget.
• Craft marketing deliverables (e.g., strategic plans, messaging documents, sales enablement materials, blog posts, videos, guides, etc.), and manage end-to-end execution of strategy across multiple teams and Meta-owned B2B marketing channels (e.g., Meta Government and Non Profits web surface and social channels).
• Identify, evaluate, and oversee agency vendors.
• Manage cross-functional relationships with teams such as Product Marketing, Legal and Comms.
• Lead relationships with global partner teams who manage relationships with governments and nonprofits, prioritizing requests and acting as a strategic partner.

Minimum Qualifications:

• Proven experience interpreting data and insights to inform campaign/content development
• Creative thinker with proven experience in innovating and being resourceful in turning plans and concepts into reality
• 8+ years experience in marketing or advertising in functions including brand management, communications, product marketing roles
• Experience developing proven insights-driven global marketing campaigns or content management for large scale audiences
• Storyteller and strategic marketer with experience synthesizing complex information
• Cross-functional collaboration and stakeholder management experience
• Experience in brand positioning and messaging

Preferred Qualifications:

• Experience in government, political or nonprofit marketing or communication
• Understanding of Meta’s technologies and the value they provide for government and nonprofit communicators
• Experience briefing and working with paid media agencies/on paid media campaigns
• Experience in brand marketing, product marketing, digital marketing, and/or business to business marketing
• Agency management - client and/or agency side, experience working with creative or production teams is beneficial