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Engagement Marketing Coordinator Jobs
Company | Included Health |
Address | United States |
Employment type | FULL_TIME |
Salary | |
Category | Software Development,Technology, Information and Internet,Hospitals and Health Care |
Expires | 2023-06-22 |
Posted at | 1 year ago |
The Engagement Marketing Coordinator plays a vital role at Included Health.
- Develop consultative and strategic relationships with our Customer Success Managers regarding communications and marketing to our member audience.
- Support the creation and maintenance of marketing collateral, including flyers, presentations, and other promotional materials.
- Continuously learn and brainstorm new tactics, campaigns, and ideas.
- Conduct research to support the development of marketing strategy, product positioning, and messaging.
- Measure and share key clinical engagement metrics and campaign performance with internal and external stakeholders.
- Analyze marketing campaign performance and provide recommendations for optimization.
- Assist in the development and implementation of engagement marketing strategies to drive member utilization.
- Project management of creative marketing requests in Asana and cross-functional partnership with the consumer engagement, CSM, creative, and email teams.
- Help scale marketing processes by documenting best practices, creating templates, maintaining internal team document repositories, and implementing automation tools where applicable.
- Support data analysis and campaign tracking across analytic tools such as Looker, Amplitude, and Google Analytics.
- Coordinate and manage marketing projects, including timelines, deliverables, and stakeholder communication.
- Identify and execute opportunities to improve engagement marketing operations by developing internal documents and processes.
- Support the development of high-impact, convincing oral and written presentations of creative concepts with engagement strategies.
- Strong interest in the digital healthcare industry; healthcare marketing experience is a plus.
- Demonstrated ability to be a self-starter who can work independently and proactively.
- Confidence in managing a project from inception through execution and analysis.
- Superb organization and project management skills, with the ability to balance and execute multiple projects concurrently.
- Creative thinking and problem-solving abilities.
- Data-oriented, with a passion for analysis.
- BA or BS degree required.
- Ability to thrive in a fast-paced startup environment.
- Delight in being research-oriented and detail-focused.
- Minimum of 2 years of experience in consumer marketing.
- Proven success in contributing to a team-oriented environment and working well cross-departmentally.
- Excellent writing and communication skills.
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