Ecommerce Director-Must Have Recent Experience In Fragrance Industry

Ecommerce Director

• 170K plus benefits and bonus

For the first time in beauty history, a major, full-blown beauty collection was launched as an homage to a great city. Famous growing men's, women's, and unisex beauty company Manhattan based privately owned company has a dual mission:

Mission:

Drive digital acceleration strategy & execution for e-commerce with a key focus on strengthening all steps of the funnel for our key retail partners. Spearhead robust commercial plans and growth initiatives for dotcom sales, online traffic, and new customer acquisition that deliver monthly and annual revenue goals.

Performance analysis, competitive insights, retailers & trends expertise

• Expand business & landscape knowledge to identify key business drivers
• Execute on-going competitive analysis as well as recommended strategies and tactics to improve our value equation to the customer (key to track retailers emails, retailers social accounts, competitive audits at key periods to draw insights to drive our business)
• Strategically program and drive forward top retailer accounts on Prestige in partnership with KADs
• Lead e-tailer oversight during business reviews, sales reporting, and key global & internal presentations for all of Prestige on e-retail
• Build knowledge & expertise to strengthen the funnel (affiliate strategies, Search, Email marketing, etc.)
• Will require strong presentation skills in both creation of presentations
• Partner with digital team lead in owning business review documents, monthly reporting on core franchises, launch readiness and yearly target planning for all core and all prestige retailers
• Ensure delivery of targets (sales, timely & quality of the execution of launches & portfolio updates), implement corrective action when needed
• Ensure key actions are in place to have best in class execution
• Establish a strong KPI tracker to clearly identify performance vs target; understanding gaps & address them

Build strong relationships with multiple retailers and internal teams

• Put forward strong recommendations of campaigns & activations for new launches, key seasonal moments and key retailer timing in terms of assets, exposure, offers
• Aggressiveness to drive their business & delivering targets
• Negotiate strong visibility with the retailers within Fragrance categories
• Develop a strong partnership and efficient way of working with the .com teams at all of our retailers for the prestige business
• Develop strong Strategy & Planning (ex: promo, allocations, sampling programs, omni executions etc.)
• Test, learn, and implement new opportunities with retailers and report in successes and areas of improvement
• Ensure quality of execution (ex: product pages, strong visibility, gwps/samples set up on time, launches live on time, etc.)

Maximize efficiency of communication, leveraging the power of the cross-functional teams & resourcefulness (internal & external)

• Able to multitask, project manage, and handle multiple retailers and brands along with cross-functional teams internally and externally
• Work hand and hand with KADs on an omni channel strategy and execution, while programming dotcom only executions where needed
• Liaise with internal and external operations team on demand planning & fulfillment by requesting inventory, forecasting and communicating clear dates for launches and promotions aligned to the business needs
• Leverage the power of the cross functional teams and form strategic relationships:
• Potential to have a coordinator with dotted line responsibilities to the role
• Coordinator helps with assets, set up or programs, product shipping and billing. Working to grow Coordinator to have ownership on small accounts to create growth
• Partner with the Global team to develop merchandising calendar for item image, copy strategy, as well as learn and implement tactics from other countries
• Open to doing both the strategic work as well as the tactical work.
• Powerful written and verbal communications to align multiple parties: Coordinate with various departments within the company to ensure that all consumer touchpoints and messaging are working and measured harmoniously and efficiently
• Person in Director role MUST be willing to do the “day to day” on occasion to keep the business moving forward.

SKILLS:

• Positive attitude and demonstrates a high level of maturity and presence.
• Highly proficient in Microsoft Word, Powerpoint, and Excel.
• Strong understanding of media data/research sources.
• Experience partnering with multiple retailers (preferred experience with Macy’s, Neimans, Bloomingdale’s) and/or DTC
• Needs to be a creative problem solver, thrive in fast paced environment, prioritize and oversee multiple projects at once.
• Track record of building brand awareness with an eye for message, content and stories.
• Bachelor’s Degree and a minimum 7-10 Years of Ecommerce/retailer.com/DTC/Digital experience
• Attention to detail and work well with cross functional teams.
• Significant experience and a proven track record of executing digital communication strategies and tracking ROI analysis as a result.
• Innovative thinker and interested in first to market.
• Experience in fragrance category
• Must have a good handle on current trending products and strategies
• Digital, Sales/eCommerce, Marketing experience preferred.
• Strong communication skills.
• Strong project management skills with the ability to handle multiple priorities.

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