Industry Strategist- Retail Jobs

Company Overview:

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us:

At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

About the Role and Team:

The Industry Business Solutions Strategist will have deep knowledge of the Retail vertical across online advertising, consumption, and measurement. You'll use your influence and relationship-building skills to discover the business needs of our Enterprise + Growth clients and develop winning go-to-market strategies to shape how new and existing businesses grow. You are a gifted storyteller, with the ability to translate insights into clear positioning & marketing outputs that are ownable to TikTok. You anticipate how client decisions are made, persistently explore and uncover the insights that shape the business vertical, understand how the vertical is showing up on TikTok to clearly articulate how TikTok can grow their business.

Responsibilities:

- Build innovative, forward-looking industry narratives, playbooks and B2B marketing outputs that speak to the challenges and needs of clients and agencies, assets should have a TikTok vibe, enable strategic sales conversations and inspire action

- Define strategic points of view and translate them into effective, breakthrough narratives (Presentations, one sheets, research based collateral) for the Retail vertical

- Multi-task across simultaneous projects and deadlines, collaborating with appropriate team members

- Present thought leadership narratives that are integrated into Key Account Client Meetings, Vertical Events and Client Summits

- Lead the B2B Marketing Pipeline of research and marketing needs for the Retail vertical

- Create strategic rationale for the annual pipeline of primary research to fuel narrative releases for the Vertical

- Partner with MarSci Research + Insights, Measurement, Creative Lab, Creator Solutions to source on-platform top trends and insights that bolster TikTok's positioning for the Retail Industry

- Create Use Cases and Case Studies

- Be a strategic partner to Entertainment vertical Sales Leaders

- Identify winning strategies and scale the insights throughout the Vertical to provide maximum business value to the clients to drive continuous consumption

- Be the industry expert within your vertical sales pod.

- Update Sales, Marketing, and Product teams on the latest headwinds, tailwinds and trends in the industry to inspire new ways of driving consumption for clients.

- Utilizing deep knowledge of the media buying cycle and media industry to help identify opportunities and anticipate barriers for the entertainment vertical

Qualifications

Qualifications:

- 5+ years of experience in the retail industry

- Must be willing to work in New York City

Preferred Qualifications:

- Outstanding executive presence and communication skills, with demonstrated ability to engage C-level executives.

- Storyteller with experience communicating the benefit of marketing opportunities to clients.

- Experience building relationships with top marketing decision-makers at brands and agencies.

- Previous experience in the retail industry at a brand or agency.

- Expert in digital advertising.

- Must be able to foster executive relationships with genuine interest in customers’ success.

- Knowledge of agency ecosystem, digital and traditional.

- Must be comfortable with extensive travel across the country.

- Demonstrated experience using advertising data to craft media strategy.

- Growth mindset, eager to learn, with ego in check.

- Understanding of ad tech

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected].