Director Of Ecommerce Jobs

Position Summary

Ecommerce head will support our regional leaders for driving the strategy in line with today's digital first consumer journey, focusing on digital acceleration. This role will work in close partnership with Marketing in order to develop and execute consumer experiences across all touchpoints in support of brand strategies, and engage omni channel experience for consumers brand/product awareness and sales goals. This role will also work across both new product launches and evergreen activations, focusing on delivering a best-in-class shopping experience for online customers.

Ecommerce Sales/P&L/ Business Development Management

Drive the Ecommerce stragegy across all Online channels (brand.com, Amazon and other 3rd Party Platforms)

• Create and execute a best-in-class experience across all online channels, ensuring 100% accuracy of product content, promotion execution, and adherence to brand and business objectives
• Collaborate with Online Planning to set and forecast sales goals and inventory allocation optimization
• Co-create and align closely with Brand's Global Launch and Marketing program calendars, including market-specific launches, promotions and programs Architect sophisticated database marketing programs with diverse and innovative testing strategies to ensure optimum campaign success
• Partner with key global affiliates to drive global growth ldentify and execute key actionable customer acquisition and retention opportunities through in depth analysis of consumer behavior data
• Direct the day-to-day online operations relating to ecommerce with oversight responsibility for operating metrics and key performance drivers
• Accountable for global reporting and analysis with key stakeholders to share pertinent leanings.
• Drive launch and operations of loyalty programs

Site Strategy, Marketing and Merchandising

• Partner with marketing categories to enhance product stories, increase relevancy regarding
• Approach with online sales for a seamless customer experience to successfully attract and retain customers
• Product efficacy
• Build, manage, and refine online assortment. promotions, price management and product/content story presentation
• Remain synergistic with cross channel marketing planning. Marry expertise of traditional sales

Online Customer Acquisition & Retention

• Ensure online marketing strategy supports overall brand.com and brand strategy
• Oversee planning & support for optimal site exposure to elevate program for best interaction and consumer engagement
• Approve email calendar and segmentation
• Oversee email marketing and acquisition marketing programs and communication strategy
• Provide guidance as needed on special projects and site features to build brand awareness or support external web programs
• Develop new acquisition programs to drive awareness, engagement, and new customers to the Global brand sites
• Forecast and deliver on volume, costs, and revenue targets for all acquisition programs

Team Leadership/Management

• Build a high performing and competitive Online Sales team
• Cultivate a strong sense of customer-centric site experience
• Demonstrate and encourage daring sales strategies while remaining true to brand DNA

Qualifications

• Ability to clearly communicate complex or digital/social concepts to a non-digital audience
• Proven track record in strategy and planning budget and P&L management, merchandising and marketing, and vendor selection and management
• Ability to travel as required
• Creative, diplomatic, calm under pressure and strong interpersonal skills
• Skincare experience is a plus
• Advanced online customer analytical skills, highly detail-oriented and unprompted follow-through
• Be insight led, driving insight capability and mentality to inform decisions across site, social, and digital marketing executions
• Proven track record in running a successful ecommerce business with significant year over year growth
• Experience developing an omnichannel brand vision in partnership with the Global Brand team, and implementing specifically in the online channel with flawless and consistent execution
• Proven leadership and team management skills derived from having direct responsibility for building and managing a cohesive, high-performing team