Manager, Marketing – Lancôme Fragrance

Job Title Manager, Marketing – Lancôme Fragrance

Division: Luxe

Location: Lancôme (Hudson Yards)

Reports To: Director, Marketing - Lancôme Fragrance

Who We Are

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, and Giorgio Armani.

Marketing at L’Oréal is about triggering real emotion! We create personalized brand experiences online and offline that make our consumers the heroes of our brand story. Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer. Come join our dynamic team!

What You Will Learn

Manager will be responsible to implement marketing plans for Idôle fragrance for the U.S. market by working closely with Director & VP Marketing to execute and evaluate product launches and promotional marketing programs. They will be accountable for the growth plans of Idôle Franchise & new project across retailers, bringing marketing strategies to life across core and new. Develop the national retail 360 go to market plans for Idôle, ensuring we have the right shopper engagement plans (samples, media, animations, sets, gwps, etc) to maximize Lancôme’s market share through all omni-channel levers available (email, social, hp takeover, displays, mag, coop, etc). Work hand-in-hand with other cross-functional team members (trade, merchandising, account teams, consumer connections team, DMI, and luxe acceleration leads) to ensure our go to market strategies from inception to launch are strong and adapted for each account.

Key Job Responsibilities

Drive marketing strategy on Idole fragrance in partnership with N+1

• Develop forecast proposals for new products/sku’s as well as revised forecasts for existing businesses affected by launch
• Prepare and/or review MD’s for all necessary information, maintain accurate files on ongoing projects, keep abreast of all timetables for new product launches and ensure that deadlines are met in a timely manner; identify potential problems
• Work with Global marketing team to implement domestic applications of brand strategy
• Monitor plant inventory levels for retail and promotional items to ensure appropriate stock levels
• Review all copy submissions
• Ensure art mechanicals are accurate for content, and that they are released on time
• Ensure that Creative is aware of all copy/package direction, providing components, working copy, etc. – brief 360 merchandising updates focusing on marketing objectives
• Coordinate bi-annual phase-out meeting, recommending products for discontinuation, reviewing obsolete inventory levels, and lost revenue implications
• Work closely with sales team/all necessary departments to assist in development of all in-store events, outlining objectives and budgets initiate new Marketing proposals and drive development with Creative group

New Products

• Prepare quarterly brand review and new products vs. basic business review as required
• Track retail sell-thru of all launches for the first 12 weeks plus key products and categories on an ongoing basis
• Issue post-launch status reports to ensure that all launch commitments are met

Additional

• Work with Director/VP to recommend strategic retail pricing for new products; recommend price increases for existing products
• Market visits on an ongoing basis
• Prepare Competitive Pricing Review bi-annually
• Maintain files of key competitive sampling vehicles/programs and competitive advertising and samples of new products as it applies to business segments

Required Qualifications

What We Are Looking For:

• Strong organizational and follow-up skills
• 3-5 years experience in the cosmetics, skincare, and/or fragrance industry
• Exceptional oral, written, and interpersonal communication skills
• Ability to function in a fast-paced, rapidly changing environment
• Ability to work independently within a rigorous deadline schedule
• Proficiency in Microsoft Office (Excel, Powerpoint priority)
• Bachelor’s degree
• Strong presentation skills
• Strong analytical skills

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows

• Employee Resource Groups (Think Tanks and Innovation Squads)  
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)  
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)  
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)  
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)  
• Salary Range: $98,200 - $137,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)  
• Access to Mental Health & Wellness Programs   
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) 

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time. 

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