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Company | Cedarhurst Senior Living |
Address | Cedarhurst, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Hospitals and Health Care |
Expires | 2023-09-23 |
Posted at | 8 months ago |
Can you be a real, true friend? Is it your nature to be open, listen deeply, know your heart, respond genuinely, and care as only a real friend cares? If so, we want to meet you.
- Discover the needs of prospective residents and their families and attempt to find appropriate solutions to those needs (including, potentially, a move to Assisted Living, Memory Care or Independent Living).
- Responsible for outside marketing to increase professional referrals.
- Must be able to meet the travel requirements: Frequent local travel to communities with occasional evenings, weekends and overnight travel, as needed.
- Work with Executive Director to help staff members maximize opportunities for resident and family-member referrals and to receive inquiries appropriately and productively, ensuring timely follow-up and execution of next steps.
- Document all planned and completed marketing activities in a provided database, in accordance with standards established by the support team.
- Assist community in exploring strategic sales approaches for all prospects during coaching sessions.
- Function as primary contact for phone inquiries and walk-in visitors to drive occupancy.
- Assist VP of Sales, Regional Director of Sales, Area Sales Directors and Executive Director with the development of a marketing plan and assist in updating monthly or as needed to address changing conditions or opportunities.
- Create and cultivate productive relationships with other businesses and resources for senior adults, in order to offer resources to prospects and to receive referrals from those sources.
- Strategize with VP of Sales, Regional Director of Sales, Area Sales Directors and portfolio Executive Directors and other CRD’s in developing creative programs to identify and connect with key referral sources in the community and identify ways to maintain and nurture those relationships.
- Monitor the marketing budgets and spend lead generation dollars according to the needs of the campaign.
- Other duties as assigned.
- Assist Executive Director in developing Cedarhurst associate’s skills in building relationships, discovery of needs, wants and interests, overcoming objections, closing, and follow-up and maintenance marketing.
- Conduct appropriate follow up activities in order to facilitate positive, trusting and valuable relationships.
- Two (2) years sales and marketing experience with actual on-site experience in an Assisted Living, Memory Care or Independent Living community preferred.
- Must be able to collaborate across all functional areas of the business constructively and efficiently, within a fast paced, intensive, senior living company, while demonstrating objective integrity with great leadership.
- Demonstrated sales closing skills with a consistent record of high occupancy results.
- Passion to achieve results through self-motivation, initiative and proactive orientation with a sense of professional curiosity, desire to learn new things and to find / recommend solutions to problems.
- Strong project management and organizational skills with strong attention to detail.
- Ability to work well with others and take direction from management, as well as take initiative – willing to go above and beyond to ensure the needs of the organization are met in accordance with the Company’s core values.
- Must exhibit and promote a high level of integrity, customer service, hospitality, curiosity and friendliness towards all residents, visitors, employees and the overall organization.
- Possess an appreciation of seniors and an understanding of the aging process.
- Conduct oneself in a professional manner at all times with the ability to effectively perform conflict intervention and resolution.
- Bachelor's Degree in Marketing or related field and 2-5 years of past experience OR 4-6 years past equivalent experience
- Must be a fast learner and able to quickly identify the key levels of performance across the platform in order to develop a credible rapport with team members.
- Must possess a general knowledge of laws and restrictions regarding Assisted Living care, as well as a solid understanding of opportunities and limits of other levels of care within senior living.
- Ability to work accurately under pressure, meet deadlines and communicate in a clear, accurate, efficient and professional manner in written and verbal communications, as well as possess strong presentation skills.
- Cedarhurst believes that its team is its greatest asset. For this reason, we provide our team members with extensive training as well as personal and career development opportunities.
- Cedarhurst offers a competitive benefits package including medical insurance coverage, life insurance, long-term disability coverage and a 401(k) Plan with company match (after 1 year of service).
- Our core values describe our expectation that every team member will be Passionate, Trustworthy, Empathetic, Positive, Respectful and Approachable – and in every way a real, true friend of those we serve.
- To be a Cedarhurst team member means you’re devoted to doing The Friend’s Work: In your every effort, you reassure, energize, and inspire older adults in Cedarhurst.
- Cedarhurst considers the health and safety of its residents, family members, and team members as its highest priorities. All offers of employment are conditioned on completing and passing a background and drug test, participating in mandatory COVID-19 vaccine program, participating in testing requirements (COVID-19 and TB) and using designated PPE when required.
- Cedarhurst believes in promoting from within. We seek team members who wish to grow with us.
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