Senior Fragrance Marketing Manager

**THIS IS A HYBRID ROLE; 3 DAYS IN OFFICE (NYC) & 2 DAYS WFH**

Overview:

Under the direction of the Senior Director of Global Marketing, the Marketing Manager will drive Go-to-Market strategy, and execution of global marketing plans for Fragrance launches in the following channels of distribution; Retail, Travel Retail, and Spa/Hospitality. Will lead the product development and go-to-market process (from concept to commercialization) of all Moroccanoil Fragrance related products.

Tasks & Responsibilities:

• Develop robust data-driven analyses to drive strategic decision making; perform ad hoc analyses as needed to drive business decisions;
• Help develop and maintain all product information files. Handle all incoming requests for marketing-related information and assets as it pertains to assigned categories;
• Any others the Employer may consider essential in ensuring the normal operations of the Employer’s business processes and that falls into the category of expertise of the Employee;
• Liaise with cross functional teams in support of on-time product launch execution (Product Development, Packaging, Demand Planning, Supply Planning, Legal/Tech Reg., Finance and Creative);
• Create, submit and track all marketing job requests in partnership with Creative Operations;
• Liaise with Hair/Professional and Body Marketing teams to ensure product mix and support strategy is aligned;
• Assist in development and execution of Global specific program launch plans for all retail channels in close partnership with broader cross functional teams (Sales, Social Media, Education, Digital, etc.);
• Assist with the Fragrance portfolio strategy and product innovation, identifying white space opportunities for growth in line with brand strategy;
• Partners closely with Product Development on product concept, positioning, development, all testing and claims, and communication of technologies and benefits;
• Responsible for initiating and tracking all packaging and promotional artwork from copy documents to final mechanicals;
• Help prepare agendas, presentations and materials for up-coming meetings, both internal and external
• Initiate creative assets in support of new launches, promotions and seasonal projects to be leveraged across all platforms (print, digital, in-store); track promotional forecast and in-market performance;
• Manage and distribute brand marketing program calendars;
• Research and track competitors on an ongoing basis; keep abreast of new product launches, promotions, advertising, etc; identify brand-relevant recommendations/opportunities;
• Lead the promotional strategy and cross-promotional support for Fragrance including reanimation plans;
• Interfaces with Regionals/Markets to ensure programs meet markets’ needs and specifics;
• Develops marketing programs and product launch strategies considering positioning and concept; COG analysis, copy and pricing;

Skills & Abilities:

• Bachelor’s degree in Marketing, or a related field;
• 5+ years of Fragrance marketing experience required; preferably in luxury/premium categories
• Knowledge of the broader Beauty Industry, an asset.
• Proficient in MS Office Suite (Word, Excel, PowerPoint);

Characteristics:

• Organized;
• Good communication and presentation skills;
• Solid project management skills
• Takes initiative and able to multi-task
• Works well under pressure
• Attention to detail; good follow through
• Passion for fragrance & beauty industry
• Team player