Product Marketing Manager, Global Marketing

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, You Can Do Work That Matters, Grow, And Learn, Care For Yourself And Family, Be Your True Self And Live a Full Life. You’ll Also Have Access To

• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• Career development with an international company where you can grow the career you dream of.
• An excellent retirement savings plan with high employer contribution
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

The Opportunity

This position works out of our Alameda, CA location in the Abbott Diabetes Care Division, where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology. Our award-winning products and advertising have been recognized by CES (2022 Best of Innovation in Health and Wellness), Prix Galien Jubilee (2022 Best Medical Technology in the Past 50 Years), and Cannes Lions Pharma (2022 Gold and Silver Lions), and others. This is a chance to be part of the team who have already changed the lives of more than 4.5 million people around the world with diabetes and we are aiming our sights on doubling the business annual revenue in the next few years.

As Product Marketing Manager, Global Strategic Marketing, you will drive go-to-market launch strategy, shape and define the product in partnership with the Product, Insights, Market Access and R&D teams, deliver and ensure pull-through of the launch package for the Areas/Countries (including product training, positioning, key messaging, marketing materials, brochures and content), and be responsible for product launch success and driving growth of the FreeStyle Libre brand.

What You’ll Work On

• Collaborate with key cross-functional partners (Insights, Product Management, Market Access, Strategic Planning) to drive direction of go-to-market (GTM) launch plans for new products and on-market product improvements.
• Serve as global marketing lead in new product development process, partnering with program management and development teams to define and develop next-generation products and on-market product improvements centered on meeting true user needs
• Partner with the Medical team to execute communication strategy that highlights the clinical value proposition of the FreeStyle Libre portfolio of products. Collaborate with global and local key opinion leaders to drive penetration and new market development initiatives.
• Ensure pull-through of GTM plan in partnership with Areas and Country colleagues to meet launch objectives and roll in local learnings and insights.
• Partner with Regulatory Affairs, Legal and Medical colleagues in the development and review of marketing materials to ensure competitiveness, accuracy, and compliance.
• Partner with the Clinical team to execute strategic publication initiatives that support new product launch and market development initiatives.
• Be the global product and market expert, providing in-depth knowledge of market trends and dynamics, competitive landscape, critical market success factors, and customer needs
• Develop and deliver product launch toolkits that provide impactful new product messaging and education to Area and Country commercial teams, including product training, positioning, key messaging, brochures etc.

Key Success Factors.

• Strong leadership skills—ability to function as the marketing “lead” on product, marketing, commercial and pipeline development
• Excellent communication skills—has frequent contact with key opinion leaders and broad customer contact as well as interfaces with senior-level management from cross functional groups and geographies to facilitate product related decisions. Ability to translate product, clinical and scientific information into meaningful Consumer and Healthcare Professional messaging
• Uses conflict resolution skills to achieve results through cross functional groups
• Project management skills—ability to manage complex projects and programs. Ability to pull the appropriate level, functional and geographic functions together to support initiatives.
• Strong team player—ability to work as a key member of the global marketing team who is accountable to global strategic marketing leadership team as well as the product division and geographical marketing
• Strong influence management skills - effectively influences colleagues in a wide variety geographies, cultures and functions.
• Analytical skills—ability to develop therapy and disease models, market and customer segmentation, creative, messaging, and claims surveys

Required Qualifications

• Bachelor’s Degree, preferably in Marketing, Business, Engineering, Life Sciences, or a related field
• Minimum of 4+ years of experience in product marketing and/or product management in healthcare, pharmaceutical, consumer, or in a regulated industry. MBA with 2+ years of related experience will be considered

Preferred Qualifications

• Innovative and able to think open, broadly and strategically
• Ability to work effectively within a team in a fast-paced changing environment
• Experience in the diabetes category
• Ability to lead/manage program budgets monthly, create and manage purchase orders and scope of work documents with procurement
• Ability to lead and manage creative agencies to deliver effective Consumer and Healthcare Profession marketing materials

Apply Now

• Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is $104,300.00 – $208,500.00. In specific locations, the pay range may vary from the range posted.