Director Of Marketing Jobs

Renogy aims to become a global leader of independent clean energy solutions. We are seeking and empowering talents to build a team of world-class product innovation and development by fully leveraging clean energy ecosystem to better engage with customers to drive clean energy love and product innovation. Our goal is to empower sustainable living and energy independence by developing the world's most plug & play renewable energy products for mobile living (off-grid), home energy storage and industry applications.

Position Overview

The Director of Marketing will play a pivotal role in developing and implementing comprehensive marketing strategies to enhance brand awareness, customer engagement, and revenue growth. This individual will lead a team of skilled marketing professionals and collaborate closely with cross-functional departments to ensure alignment with overall business objectives.

Duties & Responsibilities

This position will be responsible for order fulfillment and assist warehouse operations including, but not limited to:

• Develop and execute the overall marketing strategy aligned with the company's short-term and long-term goals.
• Set clear objectives, conduct performance evaluations, and implement professional development plans for team members.
• Regularly report on marketing performance and results to executive leadership.
• Oversee the creation and maintenance of brand guidelines to maintain brand integrity.
• Analyze market trends, customer insights, and competitor activities to identify opportunities and optimize marketing efforts.
• Monitor digital marketing performance metrics and use data-driven insights to improve campaign effectiveness.
• Develop and maintain relationships with media outlets, influencers, and industry partners to amplify the brand's reach and reputation.
• Develop and manage the marketing budget, optimizing resources to achieve maximum ROI.
• Manage crisis communication strategies to protect the company's reputation in challenging situations.
• Collaborate with product management teams to develop product marketing strategies, product launches, and promotional campaigns.
• Ensure consistent brand messaging and positioning across all marketing channels and touchpoints.
• Manage advertising and promotional activities across various channels, ensuring a consistent message and effective campaign execution.
• Drive digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing, to increase online visibility and lead generation.
• Oversee media planning and budget allocation for advertising campaigns.
• Provide mentorship and guidance to the marketing team, fostering a collaborative and innovative work environment.
• Conduct market research to identify customer needs and preferences to inform product development decisions.

Qualifications

• 6-8 years experience in marketing leadership roles with a track record of successful marketing campaigns and revenue growth.
• Deep understanding of digital marketing, branding, product marketing, and public relations strategies.
• Bachelor's degree in Marketing, Business Administration, or a related field. MBA is preferred.
• Ability to thrive in a fast-paced and ever-changing environment.
• Strong analytical skills and ability to use data to drive decisions and measure marketing effectiveness.
• Excellent communication, interpersonal, and leadership skills.
• Creative thinker with a passion for innovation and a customer-centric mindset.

Working Conditions

• Must be able to comply with all safety standards and procedures.
• Will climb stairs daily.
• Will lift, push, or pull up to 40 pounds occasionally.
• May stoop, kneel, or bend, occasionally.
• Required to use hands to grasp, lift, handle, carry or feel objects frequently.
• Ability to wear personal protective equipment is required (including but not limited to, steel toed shoes, gloves, safety glasses, hearing protection, protective jacket or apron and arm guards)
• May reach above shoulder heights and below the waist frequently.
• Will sit, stand, or walk short distances for up to the entire duration of a shift.

Other

• Other duties as assigned

The equal employment opportunity policy of the Renogy provides for a fair and equal employment opportunity for all employees and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, age, marital status, familial status, disability, or genetic information, in compliance with applicable federal, state, and local law. Renogy hires and promotes individuals solely based on their qualifications for the job to be filled.

Renogy reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and employees.

Renogy also provides a work environment in which each employee can be productive and work to the best of his or her ability. We do not condone or tolerate an atmosphere of intimidation, bullying, discrimination, or harassment. We expect and require the cooperation of all employees in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all employees and applicants.