Director Of Content Marketing

Job Title: Director of Content Marketing

Company Name: Hart & Highland

Job Type: Full-time Employee Hire, initial 90-day trial period

Rate of Pay: $80,000-90,000 per year, dependent on experience

Location: Hybrid - Los Angeles, CA for team co-working sessions / Remote

MAIN AREA OF FOCUS:

• Content Marketing Strategy
• Growth Marketing
• Campaign Management
• Editorial Calendar Planning

Hart & Highland is a socially-first creative and marketing studio based in Los Angeles. We are looking for somebody who LOVES marketing and cares about providing a high level of service and wants to be part of something super rad. :) We want you to love what you do, contribute to keeping Hart & Highland ahead of the curve, and continually strive to do things better.

This role is currently a primarily remote, full-time employment role with monthly team co-working sessions in the Los Angeles area. We are looking for a candidate who will thrive in a start-up environment and wants to grow within a modern marketing and creative studio. AKA, you have to be down with the hustle and want to be a part of building/growing/always optimizing the business. We offer medical health insurance benefits, bonus opportunities, access to 401k, sick time, and vacation time - including “fun Fridays”👀.

Position Summary:

The Director of Content Marketing is responsible for overseeing and executing client and Hart & Highland marketing concepts and deliverables. This role reports to the co-founders of Hart & Highland, oversees the performance marketing and social media departments, and works collaboratively with the Creative Director and other team leads to create efficiencies and the most effective outcome for clients and Hart & Highland as a company. The ideal candidate will have a strong passion for all forms of digital and social marketing and looks forward to working within a fast-paced team environment with multiple consumer brands. You should be up-to-date with the latest digital marketing trends, data, and consumer habits. You should have the ability to learn marketing platforms as needed for clients. You should have excellent analytical skills, communication skills, attention to detail, high level of determination to meet and overcome challenges. You should be ready to take initiative, keep projects organized, meet deadlines, and work collaboratively with coworkers and clients. You should be passionate about being an active part of a fast-growing agency that wants to blow clients' minds with our killer work.

Responsibilities:

• Oversee and support the Performance Marketing and Organic Social Media departments
• Develops and manages the execution of strategic plans and the implementation of content tactics to reach objectives and KPIs
• Support the development of Hart & Highland case studies
• Manages the development, production, and implementation of internal and external marketing campaigns
• Support with review/approval of ongoing reports and client presentations
• Support with review/approval of copywriting for digital ads, email marketing, social media, blog, marketing materials, and website needs
• Oversee marketing programs and how content will be used, and must use their leadership skills to motivate teams, coordinate different content ideas, modify them as necessary, and approve them for release
• Work collaboratively with Hart & Highland team members and clients
• Collect data, read, analyze, and interpret marketing results and constantly optimize for efficiencies (ROI and KPI’s)
• Perform ongoing research on current benchmark trends and audience preferences
• Support with media planning and budget allocation
• Collaborate with the creative team for required design deliverables
• Constantly optimize marketing activities to improve ROI
• Keep your fire lit and stay curious in the ever-changing digital marketing industry. As we all know, complacency kills.
• Evaluates and stay up-to-date with current technologies and trends in digital marketing, tools, and applications

Qualifications/Skills:

• Continually brings new ideas to the team for consideration
• Strong analytical skills
• LOVES marketing
• Approaches challenges with creative solutions, strategic recommendations, and a positive attitude
• Strong strategic skills
• Desire to be a part of a fast-paced start-up with a growing team
• Ability to effectively present information in one-on-one and small-group situations
• Self-motivated with a strong work ethic
• Enjoys leading a team and helping them grow to their full potential
• Resourceful team player
• Excellent project management skills with high attention to detail

Education, Experience, and Requirements:

• Must have at least two years of marketing experience
• Must have experience with content and campaign strategy
• Must be proficient with word processing and spreadsheet processing software
• Experience with performance-driven SEO strategies is a plus
• Experience with direct-to-consumer brands is a plus
• Must have one of the following: a Bachelor's degree (B.A.) from a four-year college or university; or two years of related experience and/or training; or an equivalent combination of education and experience
• Experience with project management software is a plus (asana, Airtable, Slack, etc.)
• Experience with Shopify and Squarespace is a plus
• Must have hands-on experience with email, SMS, paid social, and organic social media
• Experience managing others is a plus
• Experience with display advertising is a plus
• Must have experience managing website and marketing analytics tools (Google Analytics, SEMRush, etc.)

Other requirements:

• All applicants must read, write, and speak the following languages: English
• Ability to commute to Los Angeles, CA

Please send your resume to [email protected].