Director Of Marketing, Grammy Museum

WHO WE'RE LOOKING FOR

The GRAMMY Museum is looking for a music AND MUSEUM loving professional to join OUR marketing team as Director of Marketing. the Director of Marketing is responsible for developing and implementing comprehensive marketing strategies to enhance the museum's brand, drive visitor engagement, and achieve attendance and revenue goals.

WHAT YOU'LL DO

Marketing Strategy and Planning:

• Create and oversee the implementation of marketing campaigns, promotions, and initiatives to drive attendance, memberships, revenue, and to increase engagement.
• Includes general attendance, exhibitions, public programs, education and community engagement programs, special events, partnerships, membership, retail (onsite & online), café and COLLECTION:live.
• Conduct market research and analysis to identify target audiences, market trends, and competitive positioning.
• Develop and execute a strategic marketing plan aligned with the museum's mission, vision, and goals.
  • Includes general attendance, exhibitions, public programs, education and community engagement programs, special events, partnerships, membership, retail (onsite & online), café and COLLECTION:live.
• Oversee the master marketing and communications calendar, including planning, scheduling, and coordinating the museum's messaging and content across various channels.

Brand Management:

• Collaborate with the Recording Academy marketing team on cross-functional marketing and appropriate brand approvals.
• Oversee the creation of compelling and engaging content that aligns with the museum's brand voice and values.
• Responsible for the creation, distribution, and quality assurance of all marketing materials, including brochures, rack cards, exhibit pamphlets, partner packets, one-sheets, and press materials.
• Develop and maintain the museum's brand identity, in collaboration with the Recording Academy, ensuring consistent messaging, visual aesthetics, and brand positioning.
• Manage the museum’s profile on partner sites (TripAdvisor, Yelp, Google, etc.).
• Establish and enforce brand guidelines throughout all marketing collateral, communications, and touchpoints.

Digital Marketing & Online Presence:

• Leverage social media platforms to enhance the museum's social presence and engage with the target audience.
• Develop and implement digital marketing strategies to drive online traffic, increase visitor engagement, and promote events and exhibitions.
• Collaborate with the Director of Digital Media to ensure the website is up-to-date, user-friendly, and optimized for search engines.

Advertising and Promotions:

• Develop and execute effective email marketing campaigns to engage with the museum's audience, promote events and exhibitions, and drive visitor attendance.
• Explore innovative and creative promotional opportunities to attract new visitors and engage existing audiences.
• Plan, execute, and evaluate advertising campaigns across multiple channels, including print, digital, outdoor, and broadcast media.
• Monitor advertising performance and make data-driven decisions to optimize advertising spend and increase ROI.

Media Sponsorships and Partnerships:

• Identify and secure media sponsorships and partnerships to expand the museum's reach and visibility.
• Manage the end-to-end process of media buying, including identifying target media outlets, negotiating contracts, and optimizing media placements for maximum reach and impact.
• Cultivate relationships with media outlets, journalists, influencers, and community partners to maximize media coverage and brand exposure.

Team Leadership and Management:

• Provide guidance and mentorship to team members, supporting their professional growth and development.
• Lead and inspire the marketing team that currently consists of a marketing coordinator and graphic designer, providing clear direction, setting goals, and fostering a collaborative and high-performing work environment.
• Manage the department's budget, resources, and external agency relationships effectively.

Collaboration and Stakeholder Management

• Work with Recording Academy Legal team on trademark registrations and renewals, and ensuring materials and images used for exhibitions are cleared marketing use.
• Collaborate with cross-functional teams, including curatorial, advancement, education and public programs, to develop integrated marketing campaigns that align with exhibition schedules, events, and programs.
• Liaise with external vendors, agencies, artist teams and partners to coordinate marketing initiatives, sponsorships, and collaborations.

SKILLS & EXPERIENCE

• Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions.
• Demonstrated success in developing and implementing comprehensive marketing strategies and campaigns.
• Familiarity with email service providers and digital marketing tools
• 5-10 years’ experience within marketing, communications, or a related field
• Exceptional leadership and team management skills, with the ability to motivate and inspire a diverse team.
• Proven experience in a mid-senior level marketing role, preferably in the music, cultural, or arts sector with specific experience in driving tune-in, visitors, and audience
• Strong understanding of marketing principles, including branding, digital marketing, advertising, and graphic design.
• Strategic thinker with a creative mindset and the ability to translate ideas into actionable marketing initiatives.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with internal stakeholders, external partners, and the media.

PHYSICAL DEMANDS FOR CERTAIN ROLES:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally required to stand, walk, and sit for long periods of time, and work at a computer for long periods of time.

Employee must have a vehicle and be able to lift up to 50lbs.

COMPANY BENEFITS

Click here for an overview of our company benefits

ABOUT THE RECORDING ACADEMY AND ITS AFFILIATES

RECORDING ACADEMY

The Recording Academy represents the voices of performers, songwriters, producers, engineers, and all music professionals. Dedicated to ensuring the recording arts remain a thriving part of our shared cultural heritage, the Academy honors music's history while investing in its future through the GRAMMY Museum, advocates on behalf of music creators, supports music people in times of need through MusiCares, and celebrates artistic excellence through the GRAMMY Awardsmusic's only peer-recognized accolade and highest achievement. As the world's leading society of music professionals, we work year-round to foster a more inspiring world for creators.

GRAMMY MUSEUM

Established in 2008 as a partnership between the Recording Academy and AEG, the GRAMMY Museum is a non-profit organization dedicated to cultivating a greater understanding of the history and significance of music. Paying tribute to our collective musical heritage, the Museum explores and celebrates all aspects of the art from the technology of the recording process to the legends who've made lasting marks on our cultural identity. In 2017, the Museum integrated with its sister organization, the GRAMMY Foundation, to broaden the reach of its music education and preservation initiatives. As a unified organization, today, the GRAMMY Museum fulfills its mission of making music a valued and indelible part of our society through exhibits, education, grants, and public programming.

MUSICARES

A friend and ally of the music community, MusiCares was established by the Recording Academy to safeguard the health and well-being of all music people. A four-star charity and safety net in times of need, MusiCares offers confidential preventative, recovery, and emergency programs to address financial, medical, and personal health issues. Through the generosity of our donors and volunteer professionals, our dedicated team works across the country to ensure the music community has the resources and support it needs.

LATIN RECORDING ACADEMY

The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers, and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community either directly or through its Latin GRAMMY Cultural Foundation®.

EQUAL OPPORTUNITY

The Recording Academy, its affiliates, and the music industry have a strong culture of inclusion and respect for everyone. The Recording Academy makes intentional, courageous, and principled decisions for stronger business outcomes and ensures that all creators and professionals live and work in a fair and safe environment. It is the Recording Academy's policy to provide equal employment opportunities for all applicants and employees. The Recording Academy does not discriminate on the basis of race (nor traits historically associated with race, including, but not limited to hair texture and protective hairstyles), color, religion (including religious dress and grooming), creed, sex (including pregnancy, childbirth or related medical conditions), national origin, ancestry, age, physical disability, mental disability, medical condition, family care status, military or veteran status, marital status, sexual orientation, gender, gender identity, gender expression, genetic information or any other characteristic protected by law. The Recording Academy will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship to the Recording Academy. This policy governs all aspects of employment, including selection, job assignment, compensation, promotion, discipline, termination, access to benefits and training, recruitment, hiring, transfer, and social and recreational programs.