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Director Of Marketing Strategy & Operations
Company | Corestream |
Address | United States |
Employment type | FULL_TIME |
Salary | |
Category | Transportation, Logistics, Supply Chain and Storage |
Expires | 2023-07-06 |
Posted at | 11 months ago |
We are looking for a Director of Marketing Strategy & Operations to own key expansion initiatives and help drive efficiency and growth of the overall Corestream business. The ideal candidate is a strategic thinker capable of guiding strategy in a fast-moving environment, while simultaneously being detail-oriented, and efficient in execution and project management. This role will have a high level of ownership and visibility across the organization.
- Work closely with SVP, Marketing and Marketing Team to define direction of consumer strategy and messaging and develop marketing content and collateral that delivers on Corestream’s mission and drives results
- Own the consumer marketing launch of a major business expansion partner channel. Lead marketing launch strategy and work closely with partner’s marketing team on rollout
- Collaborate with key teams across the organization (Product, Account Management, Customer Care, Design) to ensure we deliver a consistent, engaging, customer-focused message and experience
- Prepare and present findings and recommendations to senior leadership based on analysis of campaign data and customer funnels, and other performance data
- Work across the organization to define and execute on key marketing growth initiatives and operational improvements
- Partner with Data & Analytics Teams to implement data-driven marketing testing strategy and define measurement frameworks and metrics
- Advise SVP Marketing and manage cross-departmental strategic projects and operational enhancements to improve efficiency and impact
- Analytical, innovative, motivated, organized and a high energy team player
- Solution-oriented – First reaction is always focused on solving problems for customers and team members
- Strong collaboration and leadership skills to work with other leaders and managers and coordinate resource allocation across different internal teams
- You're highly creative and have experience in identifying target audiences and devising digital campaigns that engage and convert
- Growth marketing mindset – a deep understanding of key business drivers paired with a strategic focus on initiatives tied to those drivers. You operate with a “hypothesize, test, learn, and implement or iterate” approach
- Data-driven – Strong ability to understand results, make smart strategic adjustments based on those results, and communicate at the appropriate level of detail
- You'll have excellent organizational and analytical skills, and the ability to set deadlines and make decisions
- To be successful in this role you'll combine great leadership experience, with fantastic communication skills and a flair for strategic planning
- Process and quality mindset with attention to detail
- Demonstrated ability to coordinate cross-functional stakeholder requirements and drive them through to execution
- You are a detail-oriented leader, a well-rounded marketer who can think strategically about marketing processes and objectives
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