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Related keywords
- Global Marketing Director
- Client Marketing Us
- Director Global Marketing Communications
- Global Consumer Marketing Director
- Us Logistics Director
- Director Of Global Marketing
- Associate Director Global Marketing
- Global Marketing Transformation Director
- Director Global Brand Marketing
- Senior Director Global Marketing
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Director, Global & Us Marketing
Company | Moose Toys |
Address | Los Angeles, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Manufacturing |
Expires | 2023-07-02 |
Posted at | 11 months ago |
The Organization
- Strong analytical capabilities
- Comprehensive media skills and adept with digital and social platforms.
- Proven feel for “product” (i.e., what makes a great play experience).
- Foundational experience/mastery of the product development lifecycle.
- Consistently produces new ideas, approaches and insights for product and marketing strategy within their portfolio.
- Understanding of major US network partners.
- Demonstrates a level of understanding of all key partner organisations departments & functions.
- Experience or knowledge of the toy industry and consumer marketing to children highly preferred.
- Relevant academic qualifications in a related field eg. Bachelor of Marketing; MBA preferred.
- A minimum of 8 years’ experience in related marketing functions/roles.
- Lead global toy launch strategy for WoW brands with 5-year outlook, presented to Marketing leadership team to guide future BDO development, outlining white-space opportunities to chase.
- Oversee workloads, performance, and development of direct (and if required, indirect) reports towards the achievement of agreed objectives, KPI’s, through the provision of clear direction, support, coaching and review in-line with the Moose Performance Management Program.
- Lead 3-year Strategic plan across P&L, A&P Budget, and SG&A to guide teams to deliver against financial objectives.
- Final approval for all comms strategic 360 marketing plans, assets and launch timing.
- Lead Brand Franchise plans, incl. positioning & best-in-class go-to-market strategies in partnership with the Marketing communications lead to deliver global direction and brand launch alignment.
- Partner with Local Dir to develop the Global and US Category Strategy, delivering the overall portfolio level gross sales, gross margin, and direct contribution targets on a yearly basis.
- Partner with Franchise team to develop Integrated Marketing Strategic Vision and sign-off on final go-to-market plans for all DTR markets.
- Manage team to deliver P&L deliverables from ideation to execution, ensuring all communication touch points and assets ladder up to the overall brand strategy, focusing on consumer benefits and features.
- Manage the training and professional development of team members, with an emphasis on providing timely and constructive feedback on a regular basis; and
- Regularly review resourcing requirements for the department and recruits, interviews, selects and trains new staff;
- Champion the Moose culture to ensure direct reports deliver on The Wow
- Work with direct reports to set individual KPIs, and conduct regular reviews in-line with the Moose Performance Management Program;
- Oversee the day-to-day workloads and performance of direct reports towards the achievement of agreed objectives, through the provision of clear direction, coaching and support;
- We keep our energy up so there’s a great buzz around the place all the time – helping to foster great ideas and ensuring strong productivity.
- Moosies pride themselves on taking personal responsibility for their actions and outcomes, always acting ethically, professionally, and with a smile.
- We’re prepared to share the kooky and the creative in brainstorming sessions, to bring the best Moose to market.
- We elicit infectious enthusiasm, are non-judgemental, value diversity of thinking and the benefits this brings, and are open to all WOW ideas.
- We think outside the toy box to keep things super FUN.
- We’re a family
- We keep on trend and across new technologies so we can bring this knowledge to the playroom.
- All Moosies use play to stimulate thinking and innovation – applying learnings across all initiatives.
- We’ve got each other’s backs – we support each other with no politics or personal agendas.
- Outrageously playful
- We consistently give 100% to put the punch in our products and services.
- We know there is no ‘I’ in TEAM and are committed to hitting team goals way out of the park.
- We demonstrate kindness as part of the Moose family – treating others the way we want to be treated. We’re all about welcoming your wacky, weird and wonderful self at work!
- Wild imagination
- Moosies put heart and soul into innovating and delivering the best toys ever.
- While performing the duties of this job, the employee is regularly required to stand, sit, talk, hear, and use hands and fingers to operate a computer, telephone and other office productivity machinery, may need to reach, stoop, kneel to access items
- Light to moderate lifting is required
- Frequently communicates with other employees and third-parties, must be able to speak clearly and exchange accurate information.
- Regular, predictable attendance is required
- Specific vision abilities required by this job include close vision requirements due to computer work
- Must be able to sit at a computer terminal for an extended period of time
- Moderate noise (i.e. business office with computers, phones, printers and light traffic)
- Indoor business office environment with windows; light foot traffic within work areas
- Ability to sit at a computer terminal for an extended period of time
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