Digital Marketing Manager - Us Remote

Do you want to join us in helping to fight the world’s most threatening diseases and enabling access to care for more people around the world? At Siemens Healthineers, we pioneer breakthroughs in healthcare. For everyone. Everywhere.

We offer you a flexible and dynamic environment with opportunities to go beyond your comfort zone in order to grow personally and professionally. Sound interesting? Then come and join our global team as Global Digital Marketing Manager.

Our global team: We are a team of 66,000 highly dedicated employees across more than 70 countries passionately pushing the boundaries of what’s possible in healthcare to help improve people’s lives around the world. As a leader in the industry, we aspire to create better outcomes and experiences for patients no matter where they live or what health issues they are facing. Our portfolio, spanning from in-vitro and in-vivo diagnostics to image-guided therapy and innovative cancer care, is crucial for clinical decision-making and treatment pathways.

Our culture: We are part of an incredible community of scientists, clinicians, developers, researchers, professionals, and skilled specialists pushing the boundaries of what’s possible, to improve people’s lives around the world. We embrace a culture of inclusivity in which the power and potential of every individual can be unleashed. We spark ideas that lead to positive impact and continued success. Check our Careers Site at https://www.siemens-healthineers.com/en-us/careers.

This is a role well suited to an ambitious professional, looking for the next step in their career. As a Global Digital Marketing Manager for the Ultrasound Imaging Business Area, you will be responsible for:

• Defining and understanding the online/digital personas and how they engage with our content
• Evaluating customer and competitive online content presence.
• Create and develop marketing content that promotes our Ultrasound brand. You will be on the content lookout for new stories that are aligned with our vision and strategy. You will work internally with key stakeholders to create content and stories that can promote our Ultrasound brand as a strong healthcare business partner and employer of choice.
• Utilize a range of social media posting techniques, including organic, paid, and employee advocacy
• Coaching of Executives and Key Experts on Digital Content Creation
• Developing content for and managing the Ultrasound section of the Siemens Healthineers website
• Maintaining the Ultrasound content calendar
• Expected to be the digital brand evangelist for our Ultrasound business.
• Leading all social media content creation efforts, including writing posts and storyboarding video content ideas for creation by our Multimedia Specialist.
• Driving the digital content marketing strategy for the Ultrasound Business Area on social media and the website.
• To connect with internal and external influencers worldwide.
• For developing, implementing, and executing digital content marketing plans for an entire portfolio of Ultrasound solutions to grow our digital footprint, attract potential customers and retain existing ones.
• Day-to-day tasks include coordinating with all key stakeholders within our Ultrasound organization to create and develop engaging content tailored to each different marketing communications channel.
• Expert consultant to Ultrasound Business Area and Regions on Digital Content Marketing
• Devising content strategies to drive traffic to the company website.
• Review new marketing channels and keep the company at the forefront of developments in digital content marketing.
• Analyze and distribute online metrics to improve the content and generate more engagement.

Requirements:

• Experience working with digital brand guidelines
• Strong understanding of current online marketing concepts, strategy and best practices.
• BS/BA in Marketing or Liberal Arts
• Fluent in English; both verbally and in writing
• Ability to work independently
• Excellent communicator and strong content creation skills
• Masters or equivalent educational background in digital marketing highly preferred
• Experience creating and managing social media and website content
• Analytical problem solver
• 5 years of experience in content marketing, marketing, or journalism

Preferred:

• Knowledge and experience in Healthcare or Lifesciences

At Siemens Healthineers, we value those who dedicate their energy and passion to a greater cause. Our people make us unique as an employer in the med-tech industry. What unites and motivates our global team is the inspiration of our common purpose: To innovate for healthcare, building on our remarkable legacy of pioneering ideas that translate into even better healthcare products and services. We recognize that taking ownership of our work allows both us and the company to grow. We offer you a flexible and dynamic environment and the space to move beyond your comfort zone to grow both personally and professionally.

Beware of Job Scams

Please beware of potentially fraudulent job postings or suspicious recruiting activity by persons that are currently posing as Siemens Healthineers recruiters/employees. These scammers may attempt to collect your confidential personal or financial information. If you are concerned that an offer of employment with Siemens Healthineers might be a scam or that the recruiter is not legitimate, please verify by searching for the posting on the Siemens Healthineers Career Site.

If you want to join us in transforming the way healthcare is delivered, visit our career site at https://usa.healthcare.siemens.com/careers.

If you wish to find out more about the specific before applying, please visit: https://usa.healthcare.siemens.com/about.

As an equal-opportunity employer we are happy to consider applications from individuals with disabilities.

The pay range for this position in Issaquah is $118,000 - $125,000 annually; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. The annual incentive target is 10% of base pay. The pay wage range is based on the job posting’s primary location.

Siemens Healthineers offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: https://benefitsatshs.com/index.html

This information is provided per the required state Equal Pay Act. Base pay information is based on market location. Applicants should apply via Siemens Healthineers external or internal careers site.

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