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Director Of Consumer Marketing
Company | Xsolla |
Address | Los Angeles, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Computer Games |
Expires | 2023-08-25 |
Posted at | 10 months ago |
Xsolla is seeking an experienced and dynamic Director of Consumer Marketing to lead our efforts to acquire new customers and retain users of video game brands and set of products within Xsolla's holding structure. In this role, you will hit the ground running to take direct responsibility for consumer marketing and build, hire, train, and lead a team of consumer marketing professionals to drive continued success. This leader will have the opportunity to directly impact the growth, expansion and marketing campaigns for multiple consumer brands and solutions at Xsolla.
- Create an integrated global strategy for consumer marketing campaigns inclusive but not limited to marketing planning, delivery, trafficking and execution of acquisition and awareness campaigns in each of our localized geographies - Americas, EU, Asia, MEA, CIS
- Provide the Chief Marketing Officer and key stakeholders with regularly planned updates and monthly/quarterly business reviews
- Develop and implement comprehensive consumer marketing strategies to drive consumer engagement and retention for video games, applications, and all businesses and initiatives within and supported by Xsolla's holding structure
- Create, execute, manage and measure marketing campaigns aimed at engagement, acquisition of new consumers, and retaining users to a video game brand/product
- Creation of consumer profiles and personas for development of targeted consumer campaigns across multiple geographies
- Collaborate with the product, design, and development teams to create engaging and high-converting ad creatives that resonate with our target consumer audience
- Stay up-to-date with industry trends, best practices, and emerging technologies to ensure continuous growth and innovation within our marketing efforts
- Build and maintain relationships with external partners, such as ad networks, creative agencies, and influencers, to optimize campaign effectiveness
- Deliver upon specific OKRs and KPIs as measurement of success for the user acquisition, revenue generation and repeat engagement (clicks, shares and revenue) of our consumer based products and solutions
- Manage and optimize advertising budgets across various channels, including but not limited social media, social, search, display, and influencer marketing
- Oversee the entire consumer marketing funnel, from targeting and segmentation to ad creative production, buying traffic, performance analysis and optimization of our campaigns
- Analyze and monitor campaign performance using relevant KPIs, providing data-driven insights to guide decision-making and future strategies
- Outstanding communication and interpersonal skills, able to collaborate effectively across teams and build strong relationships with external partners
- Ability to understand changing market dynamics, translating them into actionable strategies to achieve company objectives based on leveraging a thorough knowledge of industry trends, best practices, and emerging technologies in consumer marketing
- Thorough knowledge of marketing principles, brand, product and service management, sales and business development; along with a demonstrated track record of success and performance
- Bachelor's degree (MBA preferred)
- Advanced Google Analytics and dashboard creation for tracking and measurement of campaigns driving to a digital experience
- 10+ years of consumer marketing experience
- Excellent analytical and problem-solving abilities, with a data-driven mindset
- Strong leadership skills, with experience managing and mentoring global and regional teams while possessing the understanding how to effectively manage remote/global teams
- Experience working for a global consumer marketing brand or advertising/marketing agency
- Working experience at a global, multinational consumer-focused organization with an entrepreneurial mindset in the entertainment, gaming, or immersive technology industries
- Advanced experience working with a variety of traditional and modern marketing and communications
- Demonstrated experience in the video-game industry, consumer marketing and deep understanding of end-to-end product cycles and needs of businesses in the ecosystem
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